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M&A Deal Summary

Aware Ads Acquires adMobo

On April 30, 2019, Aware Ads acquired marketing company adMobo

Acquisition Highlights
  • This is Aware Ads’ 1st transaction in the Marketing sector.
  • This is Aware Ads’ 1st transaction in Canada.
  • This is Aware Ads’ 1st transaction in Ontario.

M&A Deal Summary
Date 2019-04-30
Target adMobo
Sector Marketing
Buyer(s) Aware Ads
Deal Type Add-on Acquisition

Target

adMobo

Toronto, Ontario, Canada
adMobo, Inc. is a Canadian digital ad company specializing in mobile marketing and user acquisition. Using its innovative technology, AdMobo helps leading brands and agencies generate, retain and optimize user bases, continually increasing the value being delivered by such users over time.

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Buyer(S) 1

Buyer

Aware Ads

Toronto, Ontario, Canada
Category Company
Founded 2011
Sector Marketing
DESCRIPTION

Aware Ads, Inc. is a Canadian company operating in all aspects of online marketing. Specifically, Aware Ads’ specialty is direct response (Cost-Per-Acquisition) marketing and content creation. Aware Ads, supported by its wholly-owned entities Oasis Ads Media, Quantability, Shazzu, and AdMobo, is well positioned in all aspects of the performance marketing space from front-end design and development, to traffic generation, to capturing lead/sale data, to back-end metrics and optimization.

DEAL STATS #
Overall 1 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 2
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2019 M&A 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-30 AppThis

Denver, Colorado, United States

AppThis LLC is a global mobile technology company focused on app discovery, user acquisition, and mobile monetization. AppThis focuses on offering app discovery and mobile ad platform for advertising on mobile devices.

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