Add-on Acquisition • Consumer Products

Avon Products Acquires Liz Earle Beauty Co.

On March 25, 2010, Avon Products acquired consumer products company Liz Earle Beauty Co.

Acquisition Context

This is Avon Products’ 2nd transaction in the Consumer Products sector.
This is Avon Products’ 1st transaction in the United Kingdom.

Investment Fate

Liz Earle Beauty Co. was divested to a consortium of strategic buyers in 2015.

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M&A Deal Summary
Date	March 25, 2010
Target	Liz Earle Beauty Co.
Sector	Consumer Products
Buyer(s)	Avon Products
Deal Type	Add-on Acquisition

Target Company

Liz Earle Beauty Co.

Ryde, United Kingdom

Liz Earle is an award-winning premium skincare range that uses naturally active ingredients and is recognized as one of the leading botanical brands in the UK. Created in 1995 and inspired by the gentle, healthy pace and rich botanical landscape of the Isle of Wight, Liz Earle naturally active products achieve radiantly healthy-looking skin for all skin types - even the most sensitive.

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Buyer Overview 1

Buyer

Avon Products

London, United Kingdom

Category	Company
Founded	1886
Sector	Consumer Products
Employees	23,000
Revenue	5.7B USD (2019)

DESCRIPTION

Avon brings beauty to the lives of women all over the world. At Avon, beauty means finding the right lipstick shade for a customer; providing an earnings opportunity so a woman can support her family; and enabling a woman to get her first mammogram. It’s about championing economic empowerment and improving the lives of women around the world. Avon Products was founded in 1886 and is based in London, the United Kingdom.

Deal Context for Buyer	#
Overall	3 of 5
Sector: Consumer Products	2 of 4
Type: Add-on Acquisition	3 of 5
Country: United Kingdom	1 of 1
Year: 2010	1 of 3

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
1997-01-23	Discovery Toys Livermore, California, United States Discovery Toys, LLC designs and develops educational toys for early childhood education.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

1997-01-23

Discovery Toys

Livermore, California, United States

Discovery Toys, LLC designs and develops educational toys for early childhood education.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2010-04-16	Tiny Tillia Commerce, California, United States Tiny Tillia provides designs for baby products. Founded in 2006 headquartered at Commerce,California.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2010-04-16

Tiny Tillia

Commerce, California, United States

Tiny Tillia provides designs for baby products. Founded in 2006 headquartered at Commerce,California.

Buy

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