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M&A Deal Summary

Aviva Acquires Probitas 1492

On March 4, 2024, Aviva acquired insurance company Probitas 1492

Acquisition Highlights
  • This is Aviva’s 7th transaction in the Insurance sector.
  • This is Aviva’s 10th transaction in the United Kingdom.

M&A Deal Summary
Date 2024-03-04
Target Probitas 1492
Sector Insurance
Buyer(s) Aviva
Deal Type Add-on Acquisition

Target

Probitas 1492

London, United Kingdom
Probitas 1492 underwriting syndicate specializing in property, construction, casualty insurance, and reinsurance solutions. Probitas 1492 is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Aviva

London, United Kingdom
Category Company
Founded 1696
Sector Insurance
Employees29,091
Revenue 31.8B GBP (2024)
DESCRIPTION

Aviva provides various insurance, retirement, investment, and savings products. Aviva was founded in 1696 and is based in London, England.

DEAL STATS #
Overall 14 of 14
Sector: Insurance M&A 7 of 7
Type: Add-on Acquisition M&A Deals 10 of 10
Country: United Kingdom M&A 10 of 10
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-27 Optiom

Calgary, Alberta, Canada

Optiom is a specialty insurance managing general underwriter ("MGU") and provider of vehicle replacement coverage. Optiom takes pride in a strong reputation for providing professional and dependable administration of specialty vehicle replacement insurance and guarantee programs across Canada. Optiom is based in Calgary, Alberta.

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