Growth Capital • Marketing

Avance Invests In Tracxtion

On June 12, 2024, private equity firm Avance invested in marketing company Tracxtion

Investment Context
  • This is Avance’s 1st transaction in the Marketing sector.
  • This is Avance’s 1st transaction in Canada.
  • This is Avance’s 1st transaction in Ontario.

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Investment Summary

Date June 12, 2024
Target Tracxtion
Sector Marketing
Investor(s) Avance
Deal Type Growth Capital

Target Company

Tracxtion

Oakville, Ontario, Canada
Tracxtion offers a comprehensive suite of agency solutions including strategy, creative design, media planning, experiential events, and in-store retail execution. Tracxtion is based in Oakville, Canada.
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Investor Overview 1

Investor
DESCRIPTION

Avance Investment Management is a private equity firm focused on acquiring US-based middle-market companies in the services and consumer sectors. Target companies are profitable with $10 to $75 million of EBITDA and up to $250 million in revenue. Prospective situations of interest include founder owned companies looking to transition or management teams seeking a growth partner. Avance Management is headquartered in New York City.


Deal Context for Investor #
Overall 5 of 8
Sector: Marketing 1 of 1
Type: Growth Capital 4 of 7
State: Ontario 1 of 1
Country: Canada 1 of 1
Year: 2024 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-29 RIA Advisory

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RIA Advisory is a provider of revenue management solutions. The Company solves mission-critical problems for clients through a compelling combination of scalable Oracle platforms, highly differentiated proprietary IP, institutional knowledge of the revenue management space, and deep domain expertise across the financial services and healthcare verticals. RIA Advisory was founded in 2016 and is based in Coral Gables, Florida.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-22 Alchemy

Houston, Texas, United States

Alchemy is an IT advisory, consulting, and reseller firm focused on cybersecurity, modern workspace, cloud infrastructure, data/AI, and application development. Alchemy is based in Houston, Texas.

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