M&A Deal Summary

Autotrader Acquires Kelley Blue Book

On December 15, 2010, Autotrader acquired publishing company Kelley Blue Book

Acquisition Highlights
  • This is Autotrader’s 1st transaction in the Publishing sector.
  • This is Autotrader’s 3rd transaction in the United States.
  • This is Autotrader’s 1st transaction in California.

M&A Deal Summary
Date 2010-12-15
Target Kelley Blue Book
Sector Publishing
Buyer(s) Autotrader
Deal Type Add-on Acquisition

Target

Kelley Blue Book

Irvine, California, United States
Kelley Blue Book Co., Inc. publishes automotive books, and operates an automotive information Website to provide new and used vehicle information to vehicle buyers and sellers in the United States.

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Buyer(S) 1

Buyer

Autotrader

Atlanta, Georgia, United States
Category Company
Founded 1997
Sector Internet Software and Services
DESCRIPTION

Autotrader is an online automotive marketplace, aggregating millions of new and used car listings from auto dealers. Autotrader was formed in 1997 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 3 of 4
Sector (Publishing) 1 of 1
Type (Add-on Acquisition) 3 of 4
State (California) 1 of 1
Country (United States) 3 of 4
Year (2010) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-09-17 VAuto

Oak Brook, Illinois, United States

VAuto, Inc. the automotive retail industry’s is a provider of advanced software tools for used vehicle management, pricing and inventory optimization.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-05-18 VinSolutions

IrvineOverland Park, Kansas, United States

Headquartered in Overland Park, Kansas, VinSolutions consolidates data from all areas of an automotive dealership by helping dealers find, sell and keep customers with their fully-integrated "Dealership Marketing System." This all in one internal management, sales and service marketing solutions platform is a cloud-based system. It’s used by dealer groups and individual dealerships from anywhere an Internet connection is available, including mobile devices.

Buy -
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