M&A Deal Summary

Automattic Acquires Tumblr

On August 12, 2019, Automattic acquired internet software and services company Tumblr from EdgeCast for 10M USD

Acquisition Highlights
  • This is Automattic’s 17th transaction in the Internet Software and Services sector.
  • This is Automattic’s 4th largest (disclosed) transaction.
  • This is Automattic’s 16th transaction in the United States.
  • This is Automattic’s 3rd transaction in New York.

M&A Deal Summary
Date 2019-08-12
Target Tumblr
Sector Internet Software and Services
Buyer(s) Automattic
Sellers(s) EdgeCast
Deal Type Divestiture
Deal Value 10M USD

Target

Tumblr

New York, New York, United States
Tumblr is an online service that allows users to post content (text, photos, and video) to a short-form blog. The Company was formed in 2007 and is headquartered in New York City.

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Buyer(S) 1

Buyer

Automattic

San Francisco, California, United States
Category Company
Founded 2005
Sector Internet Software and Services
DESCRIPTION

Automattic is a provider of website building and blogging tools as well as a hosting provider for small and medium sized businesses. Automattic was formed in 2005 and is headquartered in San Francisco, California.

DEAL STATS #
Overall 19 of 25
Sector (Internet Software and Services) 17 of 22
Type (Divestiture) 2 of 2
State (New York) 3 of 4
Country (United States) 16 of 22
Year (2019) 2 of 3
Size (of disclosed) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-23 Prospress

San Francisco, California, United States

Prospress, Inc. is a recurring payment solution, developed independently and listed on the official WooCommerce Marketplace. Prospress, Inc. was founded in 2012 and is based in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-16 Zero BS CRM

United States

ZBS CRM is a WordPress–based CRM plugin. ZBS CRM provides entrepreneurs and small businesses with a no-nonsense contact-management system delivered through the WordPress platform.

Buy -

Seller(S) 1

SELLER

EdgeCast

Los Angeles, California, United States
Category Company
Founded 2006
Sector Information Technology
Revenue 285M USD (2021)
DESCRIPTION

EdgeCast helps companies meet the ever-growing expectations of their customers. Edgecast's set of solutions across content delivery, cloud security, and video streaming, combined with a team of customer-oriented domain experts, streamlines operations and improves efficiencies, so businesses can redirect their energy into creating value for their customers not managing multiple vendors and workflows. EdgeCast was founded in 2006 and is based in Los Angeles, California.

DEAL STATS #
Overall 1 of 3
Sector (Internet Software and Services) 1 of 2
Type (Divestiture) 1 of 3
State (New York) 1 of 2
Country (United States) 1 of 3
Year (2019) 1 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-16 Volicon

Burlington, Massachusetts, United States

Volicon, Inc. is a provider of enterprise media intelligence solutions serving the needs of broadcasters, networks, cable operators, and governments worldwide.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-01 MaQuest

Denver, Colorado, United States

MapQuest.com is an online supplier of mapping and destination information. The Company brings over 30 years of mapping experience together with proprietary systems for integrating and editing of geographic databases to provide comprehensive online mapping solutions for businesses and consumers.

Sell -
Mergr

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