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M&A Deal Summary

Automattic Acquires Bubblestorm Management

On May 20, 2015, Automattic acquired internet software and services company Bubblestorm Management for 30M USD

Acquisition Highlights
  • This is Automattic’s 14th transaction in the Internet Software and Services sector.
  • This is Automattic’s 3rd largest (disclosed) transaction.
  • This is Automattic’s 1st transaction in South Africa.

M&A Deal Summary
Date 2015-05-20
Target Bubblestorm Management
Sector Internet Software and Services
Buyer(s) Automattic
Deal Type Add-on Acquisition
Deal Value 30M USD

Target

Bubblestorm Management

Belville, South Africa
WooThemes is a designs and develops WordPress themes and plugins for websites.

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Buyer(S) 1

Buyer

Automattic

San Francisco, California, United States
Category Company
Founded 2005
Sector Internet Software and Services
DESCRIPTION

Automattic is a provider of website building and blogging tools as well as a hosting provider for small and medium sized businesses. Automattic was founded in 2005 and is based in Francisco, California.

DEAL STATS #
Overall 16 of 27
Sector: Internet Software and Services M&A 14 of 23
Type: Add-on Acquisition M&A Deals 15 of 25
Country: South Africa M&A 1 of 1
Year: 2015 M&A 1 of 1
Size (of disclosed) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-06 Code For The People

Newbury, United Kingdom

Code For The People is a web development agency specializes in designing and implementation.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-21 Atavist

Brooklyn, New York, United States

Atavist, Inc. is a multimedia publishing platform. Atavist, Inc. was founded in 2011 and is based in Brooklyn, New York.

Buy -
Mergr

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