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  5. AutoAlert Acquires The Ready Group

M&A Deal Summary

AutoAlert Acquires The Ready Group

On October 19, 2016, AutoAlert acquired marketing company The Ready Group

Acquisition Highlights
  • This is AutoAlert’s 1st transaction in the Marketing sector.
  • This is AutoAlert’s 2nd transaction in the United States.

M&A Deal Summary
Date 2016-10-19
Target The Ready Group
Sector Marketing
Buyer(s) AutoAlert
Deal Type Add-on Acquisition

Target

The Ready Group

United States
The Ready Group LLC is a provider of strategic marketing solutions to automotive retailers, distributors, and manufacturers.

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Buyer(S) 1

Buyer

AutoAlert

Kansas City, Missouri, United States
Category Company
Founded 2002
Sector Information Services
DESCRIPTION

AutoAlert is a provider of data analytic and lead-generation solutions to the automotive dealership industry. AutoAlert was formed in 2002 and is based in Kansas City, Missouri.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United States M&A 2 of 2
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-01 MotoFuze

Raytown, Missouri, United States

MotoFuze LLC is a customer experience management platform for the automotive sector.

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