M&A Deal Summary

Authentic Brands Group Acquires Sportcraft

On July 12, 2012, Authentic Brands Group acquired consumer products company Sportcraft

Acquisition Highlights
  • This is Authentic Brands Group’s 1st transaction in the Consumer Products sector.
  • This is Authentic Brands Group’s 2nd transaction in the United States.
  • This is Authentic Brands Group’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2012-07-12
Target Sportcraft
Sector Consumer Products
Buyer(s) Authentic Brands Group
Deal Type Special Situations/Distressed

Target

Sportcraft

Budd Lake, New Jersey, United States
Sportcraft Ltd. is a manufacturer of recreational sports gear like pool tables, air hockey and horseshoe sets.

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Buyer(S) 1

Buyer

Authentic Brands Group

New York, New York, United States
Category Company
Sector Consumer Products
DESCRIPTION

Authentic Brands Group is a brand development company which owns a major global portfolio of iconic fashion, sports and entertainment brands. ABG's mission is to acquire, manage and build long-term value of consumer brands through partnering with best-in-class licensees and retailers. Authentic Brands Group is based in New York City.

DEAL STATS #
Overall 2 of 29
Sector (Consumer Products) 1 of 3
Type (Special Situations/Distressed) 1 of 6
State (New Jersey) 1 of 1
Country (United States) 2 of 24
Year (2012) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-11-17 Sinister Brand

Gardena, California, United States

Sinister Brand is a provider of lifestyle clothing.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-16 Prince Sports

Atlanta, Georgia, United States

Prince Sports, Inc. is the premiere brand in racquet sports, having pioneered such revolutionary designs as the "oversized" and "longbody" racquets for tennis. The success of Prince in tennis has grown over the years to include a full range of products targeting all major racquet sports including, squash, racquetball and badminton.

Buy -
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