M&A Deal Summary

Aurora Mobile Acquires SendCloud

On March 1, 2022, Aurora Mobile acquired internet software and services company SendCloud

Acquisition Highlights
  • This is Aurora Mobile’s 2nd transaction in the Internet Software and Services sector.
  • This is Aurora Mobile’s 2nd transaction in China.

M&A Deal Summary

Date 2022-03-01
Target SendCloud
Sector Internet Software and Services
Buyer(s) Aurora Mobile
Deal Type Add-on Acquisition

Target

SendCloud

Wuhan , China
SendCloud is an Email API platform for consumer marketing and user-centric transactional email services, with more than 70,000 enterprise users. SendCloud was founded in 2013 and is based in Wuhan, China.

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Buyer(S) 1

Buyer

Aurora Mobile

Shenzhen, China

Category Company
Founded 2011
Sector Communications
Employees393
Revenue 316M CNY (2024)
DESCRIPTION

Aurora Mobile is a mobile big data solutions platform in China, and a pioneer in providing mobile developer services such as push notification, instant messaging, analytics, sharing and short message service (SMS). Aurora Mobile has accumulated data from approximately 1.08 million mobile applications that have utilized the Company’s developer services and nearly 19.8 billion installations of the Company’s software development kits (SDKs), with monthly active unique device base of nearly 1.04 billion, as of December 2018. Based on Aurora Mobile’s vast data coverage and insights garnered, the Company has expanded its offerings into big data solutions, including targeted marketing, financial risk management, market intelligence and location-based intelligence. By utilizing artificial intelligence and machine learning, Aurora Mobile strives to help improve productivity for businesses and society through harnessing the power of mobile big data to derive actionable insights and knowledge. Aurora Mobile was founded in 2011 and is based in Shenzhen, China.


DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
Country: China M&A 2 of 2
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-20 mLink

Shanghai, China

mLink is an enterprise deep link solution developed by Magic Window, a Shanghai-based mobile user growth technology service provider. mLink’s deep link solution was launched in May 2016 and is compatible with more than 600 smartphone models and 20 mainstream third-party mobile browsers.

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