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M&A Deal Summary

Aurora Capital Partners Acquires Fusable

On June 1, 2017, private equity firm Aurora Capital Partners acquired marketing company Fusable

Acquisition Highlights
  • This is Aurora Capital Partners’ 2nd transaction in the Marketing sector.
  • This is Aurora Capital Partners’ 23rd transaction in the United States.
  • This is Aurora Capital Partners’ 1st transaction in Alabama.

M&A Deal Summary
Date 2017-06-01
Target Fusable
Sector Marketing
Buyer(s) Aurora Capital Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Fusable

Tuscaloosa, Alabama, United States
Fusable provides data, insights, and complementary digital marketing services to the construction, trucking, agriculture, and insurance & financial services industries. Fusable’s proprietary data and analytics drive customer decision-making throughout the equipment workflow in its served markets; sample use cases include sales & marketing strategy, asset valuation, asset operations & cost management, insurance risk selection & loss control, and data-driven digital marketing. Fusable is based in Tuscaloosa, Alabama.

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Buyer(S) 1

Buyer

Aurora Capital Partners

Los Angeles, California, United States

Investor Investor Investor Investor

Category Private Equity Firm
Founded 1991
PE ASSETS 4.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Aurora Capital Partners is a private investment firm that manages private equity funds as well as investment vehicles focused on debt/equity securities. Targeted businesses are generally industry leaders that operate in defensible markets with sustainable margins. Sectors of interest include aerospace, industrial products, and services, packaging, plastics, distribution, manufacturing, media, retail, and chemicals. Aurora will only consider majority/control positions. Aurora's investment horizon is typically three to seven years. Aurora Capital Partners was formed in 1991 and is based in Los Angeles, California.

DEAL STATS #
Overall 24 of 43
Sector: Marketing M&A 2 of 3
Type: Buyout (LBO, MBO, MBI) M&A Deals 9 of 13
State: Alabama M&A 1 of 2
Country: United States M&A 23 of 42
Year: 2017 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-28 Industrial Container Services

Montebello, California, United States

Industrial Container Services is a provider of reusable container solutions in the United States, providing new and reconditioned steel, plastic, and fiber drums. With 49 facilities across the United States and Canada, ICS collects, reconditions and distributes over 10 million steel, poly and intermediate bulk containers annually and is the only company capable of offering comprehensive services, including pickup and reconditioning of containers of all major packaging types, new container manufacturing and distribution, to customers nationally. Industrial Container Services is based in Montebello, California.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-05 Randall-Reilly

Tuscaloosa, Alabama, United States

Randall-Reilly is a provider of data and data-driven marketing solutions for industrial end markets including heavy-duty trucking, construction equipment, agricultural equipment, and machine tools. Randall-Reilly’s unique data assets and highly customizable digital marketing solutions enable clients to identify and target sales, marketing, and recruiting prospects. Randall-Reilly was founded in 1934 and is based in Tuscaloosa, Alabama.

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