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Divestiture • Consumer Products

Aurobindo Pharma USA Acquires Vytalogy Wellness

On November 12, 2014, Aurobindo Pharma USA acquired consumer products company Vytalogy Wellness from Plethico Pharmaceuticals for 133M USD

Acquisition Context
  • This is Aurobindo Pharma USA’s 1st transaction in the Consumer Products sector.
  • This is Aurobindo Pharma USA’s largest (disclosed) transaction.
  • This is Aurobindo Pharma USA’s 1st transaction in the United States.
  • This is Aurobindo Pharma USA’s 1st transaction in California.
Investment Fate
  • Vytalogy Wellness was divested to a consortium of buyers in 2020.

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M&A Deal Summary
Date November 12, 2014
Target Vytalogy Wellness
Sector Consumer Products
Buyer(s) Aurobindo Pharma USA
Sellers(s) Plethico Pharmaceuticals
Deal Type Divestiture
Deal Value 133M USD

Target Company

Vytalogy Wellness

Sherman Oaks, California, United States
Vytalogy Wellness and its family of brands, Natrol and Jarrow Formulas, is a wellness company that fuses science and quality ingredients to create efficacious products that make a transformative impact on consumers’ lives. Vytalogy Wellness is based in Sherman Oaks, California.
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Buyer Overview 1

Buyer

Aurobindo Pharma USA

Dayton, New Jersey, United States
Category Company
Founded 2004
Sector Life Science
DESCRIPTION

Aurobindo Pharma USA Inc. is committed to delivering a broad portfolio of quality, affordable generic pharmaceuticals to pharmacists and patients in USA and includes more than 125 product families and 450 individual product packages, representing a wide range of therapeutic categories.

Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2014 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-25 Vytalogy Wellness

Sherman Oaks, California, United States

Vytalogy Wellness and its family of brands, Natrol and Jarrow Formulas, is a wellness company that fuses science and quality ingredients to create efficacious products that make a transformative impact on consumers’ lives. Vytalogy Wellness is based in Sherman Oaks, California.

Sell -

Seller Profile 1

SELLER

Plethico Pharmaceuticals

Indore, India
Category Company
Founded 1991
Sector Life Science
Revenue 15.9B INR (2014)
DESCRIPTION

Plethico Pharmaceuticals Ltd. is a global healthcare/pharmaceutical company with a strong emphasis on the herbal and nutraceuticals segments. Plethico Pharmaceuticals was formed in 1991 and is based in Indore, India.

Deal Context for Seller #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2014 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-11-28 Tricon Holdings

China

Tricon Holdings Ltd. operates as a pharmaceutical retail company. Tricon which has investment in CIS retain pharmacy chain and is also a sourcing hub which feeds these pharmacy chains.

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