M&A Deal Summary

AURELIUS Equity Opportunities Acquires detailM

On July 21, 2020, asset manager AURELIUS Equity Opportunities acquired media company detailM from ARCUS Capital

Acquisition Highlights
  • This is AURELIUS Equity Opportunities’ 2nd transaction in the Media sector.
  • This is AURELIUS Equity Opportunities’ 19th transaction in Germany.

M&A Deal Summary

Date 2020-07-21
Target detailM
Sector Media
Buyer(s) AURELIUS Equity Opportunities
Sellers(s) ARCUS Capital
Deal Type Secondary Buyout

Target

detailM

Berlin, Germany
detailM is a provider of digital and online marketing business. detailM is based in Berlin, Germany.

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Buyer(S) 1

DESCRIPTION

The AURELIUS Group is an independent investment firm focused on buyouts and spin-offs of Western European middle-market to large companies. The Firm looks to invest €5 to €80 million per transaction in companies valued up to €250 million. AURELIUS is a generalist investor but has a preference for opportunities in the chemicals, information technology, consumer products, business services, and industrials sectors. The AURELIUS Group was formed in 2006 and is based in Grünwald, Germany.


DEAL STATS #
Overall 51 of 64
Sector: Media M&A 2 of 2
Type: Secondary Buyout M&A Deals 5 of 5
Country: Germany M&A 19 of 22
Year: 2020 M&A 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-19 Bertram Books

Norwich, United Kingdom

Bertram Books is a book retailer. Bertram Books was founded in 1968 and is based in Norwich, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-19 Moveero

Telford, United Kingdom

Moveero is a manufacturer of off-highway wheels, supplying a proven range of high-quality products and systems. The company operates from manufacturing plants across Europe and North America supplying the agricultural, construction, industrial, and mining industries, including many leading international OEMs. Moveero is based in Telford, United Kingdom.

Buy -

Seller(S) 1

DESCRIPTION

ARCUS Capital is a private equity firm focused on acquiring and investing in mid-sized companies (€10 to €150 million in sales) operating throughout German speaking Europe. Prospective transaction situations include buyouts, succession situations, and recapitalizations. Broad areas of interest include consumer goods, industrials, healthcare, and media. ARCUS Capital was established in 1994 and is headquartered in Munich.


DEAL STATS #
Overall 3 of 6
Sector: Media M&A 1 of 2
Type: Secondary Buyout M&A Deals 3 of 4
Country: Germany M&A 3 of 6
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-18 Lassig

Babenhausen, Germany

Lassig is a supplier of innovative baby and children's products. The range currently includes practical things for life with babies and small children as well as textiles and accessories for parents. The company focuses in particular on sustainable materials and production processes. The products are sold both in stationary trade and via own online shop as well as large shopping portals. Lassig is based in Babenhausen, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-18 BitterPower

Mannheim, Germany

BitterPower distributes foods and dietary supplements under the own brand “BitterLiebe”. In addition to the own web store "BitterLiebe“ products are also available in more than 4,000 dm, Rossmann and Budnikowsky retail stores as well as regularly in teleshopping on HSE24. The company records a growth rate of more than 120%, nearly double-digit millions in revenues, and a seven-digit profit. BitterPower was founded in 2018 and is based in Mannheim, Germany.

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