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M&A Deal Summary

Aurea Software Acquires HipCricket

On June 3, 2015, Aurea Software acquired internet software and services company HipCricket from Augme Technologies

Acquisition Highlights
  • This is Aurea Software’s 1st transaction in the Internet Software and Services sector.
  • This is Aurea Software’s 3rd transaction in the United States.
  • This is Aurea Software’s 1st transaction in Washington.
Investment Fate
  • HipCricket was divested to a consortium of strategic buyers in 2016.

M&A Deal Summary
Date 2015-06-03
Target HipCricket
Sector Internet Software and Services
Buyer(s) Aurea Software
Sellers(s) Augme Technologies
Deal Type Divestiture

Target

HipCricket

Kirkland, Washington, United States
HipCricket, Inc. is a provider of cloud-based mobile messaging platform used by internationally recognized brands and agencies to drive awareness, sales, and loyalty.

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Buyer(S) 1

Buyer

Aurea Software

Austin, Texas, United States
Category Company
Sector Software
DESCRIPTION

Aurea Software, Inc. is an enterprise software company.

DEAL STATS #
Overall 6 of 10
Sector: Internet Software and Services M&A 1 of 3
Type: Divestiture M&A Deals 4 of 4
State: Washington M&A 1 of 1
Country: United States M&A 3 of 7
Year: 2015 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-29 update software AG

Vienna, Austria

update software AG, together with its subsidiaries, engages in the development and implementation of customer relationship management (CRM) software solutions in Austria, Germany, Switzerland, Central, and Western Europe.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-04 Lyris

Emeryville, California, United States

Lyris, Inc. is a email marketing software vendor. Over 5,000 leading companies worldwide use Lyris software to engage with customers through more relevant, meaningful email marketing programs.

Buy -

Seller(S) 1

SELLER

Augme Technologies

New York, New York, United States
Category Company
Founded 1999
Sector Information Technology
DESCRIPTION

Augme Technologies, Inc. is a provider of strategic services and mobile marketing technology to leading consumer and healthcare brands.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Washington M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2015 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-25 HipCricket

Kirkland, Washington, United States

HipCricket, Inc. is a provider of cloud-based mobile messaging platform used by internationally recognized brands and agencies to drive awareness, sales, and loyalty.

Buy -
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