M&A Deal Summary

aufeminin group Acquires Ykone S.A.S

On April 26, 2018, aufeminin group acquired marketing company Ykone S.A.S

Acquisition Highlights
  • This is aufeminin group’s 1st transaction in the Marketing sector.
  • This is aufeminin group’s 1st transaction in France.

M&A Deal Summary

Date 2018-04-26
Target Ykone S.A.S
Sector Marketing
Buyer(s) aufeminin group
Deal Type Add-on Acquisition

Target

Ykone S.A.S

Paris, France
Ykone S.A.S is a provider of digital content and influencer marketing services for businesses. Ykone S.A.S was established in 2008 and is based in Paris, France.

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Buyer(S) 1

Buyer

aufeminin group

Paris, France

Category Company
Sector Digital Media
Employees395
Revenue 93M EUR (2015)
DESCRIPTION

auFeminin.com publishes Websites for women.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: France M&A 1 of 1
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-19 Equativ

Paris, France

Equativ is an independent adtech platform built to serve the interests of both buyers and publishers. Smart’s fully transparent platform and shared-interest business approach enables brands and premium publishers to get their fair share of ad value at every opportunity, on their terms. Brands can achieve greater efficiency through their advertising spend, and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, formats, and audience data to deliver true value path optimization to brands. Equativ was formed in 2001 and is based in Paris, France.

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