M&A Deal Summary

Auction Technology Group Acquires Proxibid

On February 14, 2020, Auction Technology Group acquired e-commerce company Proxibid from Primus Capital

Acquisition Highlights
  • This is Auction Technology Group’s 1st transaction in the E-Commerce sector.
  • This is Auction Technology Group’s 2nd transaction in the United States.
  • This is Auction Technology Group’s 1st transaction in Nebraska.

M&A Deal Summary

Date 2020-02-14
Target Proxibid
Sector E-Commerce
Buyer(s) Auction Technology Group
Sellers(s) Primus Capital
Deal Type Merger
Advisor(s) Vaquero Capital (Financial)
Wilson Sonsini Goodrich & Rosati (Legal)

Target

Proxibid

Omaha, Nebraska, United States
Proxibid is an online marketplace for buying and selling highly valued items. Proxibid’s Marketplace supports 16 categories, including heavy equipment, industrial machinery, real estate, fine art, antiques and collectibles, and more. Proxibid was established in 2001 and is based in Omaha, Nebraska.

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Buyer(S) 1

Buyer

Auction Technology Group

London, United Kingdom

Category Company
Founded 1971
Sector E-Commerce
Employees370
Revenue 130M GBP (2024)
DESCRIPTION

Auction Technology Group is an online marketplace that provides online auction platforms in multiple verticals. ATG's platform powers live and timed auctions across multiple verticals including art and antiques, classic cars, industrial & commercial, and consumer retail returns. Auction Technology Group was incorporated in 1971 and is based in London, England.


DEAL STATS #
Overall 2 of 5
Sector: E-Commerce M&A 1 of 1
Type: Merger M&A Deals 1 of 1
State: Nebraska M&A 1 of 1
Country: United States M&A 2 of 5
Year: 2020 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-04-22 BidSpotter

Gig Harbor, Washington, United States

BidSpotter Ltd. is a provider of online auctions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-22 Auction Mobility

Boston, Massachusetts, United States

Auction Mobility LLC is a mobile and tablet auction platform, providing clients with a unique digital experience to promote their brand across mobile, tablet, and the web. Auction Mobility eliminates the distinction between 'live' and 'in-person' auction buyers by enabling them to participate equally in auctions via phone and tablet apps.

Buy -

Seller(S) 1

SELLER

Primus Capital

Cleveland, Ohio, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1983
PE ASSETS 900M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Primus Capital is a private equity firm focused on investing in established companies in the business services, healthcare and education industry sectors. Primus looks for established, high-growth companies with strong management and predictable/recurring revenues. The Firm will consider both control and minority positions and has a target investment size of $15 to $70 million. Prospective transaction types include growth equity financings, recapitalizations, and management-led buyouts. Primus Capital was formed in 1983 and is based in Cleveland, Ohio.


DEAL STATS #
Overall 36 of 47
Sector: E-Commerce M&A 1 of 1
Type: Merger M&A Deals 1 of 2
State: Nebraska M&A 1 of 1
Country: United States M&A 35 of 46
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-05 Forte Research Systems

Madison, Wisconsin, United States

Forte Research Systems, Inc. provides software and services in the critical areas of clinical trial management, clinical data management, and research administration for cancer centers, academic medical centers, and health systems. With a strong belief in community, collaboration, and standards-based development, Forte also facilitates the Onsemble Community, a customer-exclusive group for peer networking, best practices, and support. Twice a year at the Onsemble Conference, clinical research professionals meet in person and discuss the latest challenges and solutions in clinical research. Forte provides all research professionals complimentary blog articles, eBooks, webinars, and more to support continuous learning on industry topics.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-27 Cayuse

Portland, Oregon, United States

Cayuse provides a comprehensive research administration software platform for colleges and universities. The Company’s solutions help faculty members and administrators construct, submit, and manage research proposals & grants, which allows researchers to focus on research. Cayuse was formed in 2017 and is based in Portland, Oregon.

Buy -