M&A Deal Summary

Attane Acquires Bluespire

On February 25, 2021, Attane acquired marketing company Bluespire from High Road Capital Partners and SR Capital Advisors

Acquisition Highlights
  • This is Attane’s 2nd transaction in the Marketing sector.
  • This is Attane’s 2nd transaction in the United States.
  • This is Attane’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2021-02-25
Target Bluespire
Sector Marketing
Buyer(s) Attane
Sellers(s) High Road Capital Partners
SR Capital Advisors
Deal Type Add-on Acquisition

Target

Bluespire

Edina, Minnesota, United States
Bluespire, Inc. is a provider of strategic marketing services for healthcare and financial services clients with a focus on multi-channel marketing solutions with a strong emphasis on end-user content and digital media. Bluespire is based in Edina, Minnesota.

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Buyer(S) 1

Buyer

Attane

Kansas City, Missouri, United States
Category Company
Founded 1986
Sector Marketing
DESCRIPTION

Attane is a provider of tech-enabled and data-driven marketing solutions to senior living communities. Attane helps senior living communities achieve occupancy and other key targets through its broad solution offering that includes market research, brand and communications management, lead generation and conversion strategies, marketing content development and distribution, sales enablement and training, and community engagement tools. Attane was founded in 1986 and is based in Kansas City, Missouri.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (Minnesota) 1 of 1
Country (United States) 2 of 2
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-15 Linkmedia 360

Independence, Ohio, United States

Linkmedia 360 is a data-driven, digital marketing company that leverages data science initiatives in digital channels to ultimately support sales growth with a framework revolving around analytics, insights, and action.

Buy -

Seller(S) 2

SELLER

High Road Capital Partners

Greenwich, Connecticut, United States

Investor Investor Investor

Category Private Equity Firm
Founded 2007
PE ASSETS 470M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

High Road Capital Partners LLC is a private equity firm focused on acquiring smaller middle-market companies in partnership with management. High Road looks to invest in companies with revenues of $10 to $100 million with an EBITDA of $3 to $ 10 million. Broad areas of interest include manufacturing, service, and value-added distribution businesses. Target transaction situations include buyouts and recapitalization. High Road will consider both control and non-control investments. High Road Capital Partners was formed in 2007 and is based in New York City.

DEAL STATS #
Overall 11 of 13
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 7 of 8
State (Minnesota) 1 of 1
Country (United States) 10 of 12
Year (2021) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-01 General Tools & Instruments

Secaucus, New Jersey, United States

General Tools & Instruments LLC is a designer and developer of precision specialty hand tools and handheld test instruments. The company offers a broad product portfolio of professional and consumer items used across multiple end markets, serving hobbyists and DIY enthusiasts as well as professionals. General Tools & Instruments was founded in 1922 and is based in Secaucus, New Jersey.

Sell $115M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-23 Cali

San Diego, California, United States

Cali is a manufacturer and direct-to-consumer retailer of bamboo flooring and sustainable building products. Cali Bamboo was founded in 2004 and is based in San Diego, California.

Sell $76M
SELLER

SR Capital Advisors

Investor Investor

Category Private Equity Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

SR Capital Advisors is a private investment firm focused on investing equity and mezzanine capital and working alongside management teams to growth their businesses. Sectors of interest include telecom infrastructure, traditional media, digital media, Software-as-a-Service, wireless communications, healthcare, business services, and entertainment. SR Capital Advisors was established in 2004 and is based in New York City.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 3 of 3
State (Minnesota) 1 of 1
Country (United States) 3 of 3
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-30 Robb Report Media

Los Angeles, California, United States

Robb Report Media LLC is a provider of publishing businesses for more than two decades. Robb Report Media with its current family of publications serves the ultra-luxury markets with a powerful network of leading lifestyle publications, including the world's most acclaimed journal of connoisseurship, Robb Report, as well as The Robb Report Collection, Art & Antiques, Robb Report Sports and Luxury Auto and Robb Report Vacation Homes. Robb Report Media is based in Los Angeles, California.

Sell -
Mergr

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Company

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