M&A Deal Summary

Attain Acquires Merryfield

On September 24, 2024, Attain acquired business services company Merryfield

Acquisition Highlights
  • This is Attain’s 1st transaction in the Business Services sector.
  • This is Attain’s 1st transaction in the United States.
  • This is Attain’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2024-09-24
Target Merryfield
Sector Business Services
Buyer(s) Attain
Deal Type Add-on Acquisition

Target

Merryfield

Boston, Massachusetts, United States
Merryfield is a privately-held Public Benefit Corporation (PBC) that operates consumer app, customer activation, and insights solutions partner for brands and retailers. The company's participating better-for-you brands include Stonyfield Organic, Applegate, Health-Ade, Primal Kitchen, Vital Farms, Bob's Red Mill, and more, offering other items carried at any retailer. It supports brands and retailers by impacting consumers' point-of-purchase decisions in-store. Merryfield is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Attain

Chicago, Illinois, United States
Category Company
Sector Information Technology
DESCRIPTION

Attain is a commerce data platform that powers real-time purchase measurement and outcome signals for brands. The company empowers marketers to drive better outcomes by providing access to first-party permission commerce data. It provides deeper insights into how, what, when, and where consumers spend their money. Attain is based in Chicago, Illinois.

DEAL STATS #
Overall 1 of 1
Sector (Business Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Massachusetts) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
Mergr

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