M&A Deal Summary

Atrium Innovations Acquires Persona

On August 21, 2019, Atrium Innovations acquired consumer products company Persona from L Catterton Partners

Acquisition Highlights
  • This is Atrium Innovations’ 2nd transaction in the Consumer Products sector.
  • This is Atrium Innovations’ 3rd transaction in the United States.
  • This is Atrium Innovations’ 1st transaction in Washington.

M&A Deal Summary

Date 2019-08-21
Target Persona
Sector Consumer Products
Buyer(s) Atrium Innovations
Sellers(s) L Catterton Partners
Deal Type Add-on Acquisition

Target

Persona

Snoqualmie, Washington, United States
Persona delivers the simplicity and convenience of a nutritional supplements program - personalized for clients by experts and leading-edge technology. The company provides a free, science-based supplement recommendation; convenient, daily supplement packs that are customized for health needs; and personalized health information for lifelong wellness journey. Persona was founded in 2017 and is based in Snoqualmie, Washington.

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Buyer(S) 1

Buyer

Atrium Innovations

Westmount, Quebec, Canada

Category Company
Founded 1999
Sector Consumer Products
Employees1,300
DESCRIPTION

Atrium Innovations Inc. engages in the innovation, formulation, production, and commercialization of science-based and professionally-endorsed products for health and nutrition industries. Atrium’s largest brand, Garden of Life®, is the #1 brand in the natural supplement industry in the U.S. Garden of Life, headquartered in Palm Beach Gardens, Florida, manufactures certified organic, non-GMO supplements that are sold in more than 14,000 health food stores and online in the U.S., as well as select markets internationally.


DEAL STATS #
Overall 4 of 4
Sector: Consumer Products M&A 2 of 2
Type: Add-on Acquisition M&A Deals 4 of 4
State: Washington M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-01-04 Seroyal International

Richmond Hill, Ontario, Canada

Seroyal International Inc. and Seroyal USA Inc. (together, 'Seroyal') is a leading marketer and distributor of branded nutritional supplements and homeopathic medicines to healthcare professionals in Canada and the U.S.

Buy -

Seller(S) 1

SELLER

L Catterton Partners

Greenwich, Connecticut, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1989
PE ASSETS 37.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

L Catterton is a private equity firm that targets investments in consumer-related companies located throughout North America. L Catterton looks for businesses with identifiable brands and operating in 'defensible and extensible' positions within growth industry segments. Specific sectors of interest include branded consumables, food/beverages, consumer services, restaurants, media and marketing, household durables, specialty retail, mass merchant retail, and luxury/apparel. Prospective transactions include management buyouts, recapitalizations, turnarounds, and growth financings. L Catterton was formed in 1990 and is based in Greenwich, Connecticut.


DEAL STATS #
Overall 59 of 105
Sector: Consumer Products M&A 10 of 17
Type: Add-on Acquisition M&A Deals 25 of 49
State: Washington M&A 3 of 4
Country: United States M&A 51 of 76
Year: 2019 M&A 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-25 Guangdong Marubi Biotechnology

Guangzhou, China

Guangdong Marubi Biotechnology is a domestic brand cosmetics company that operates two uniquely positioned skincare brands in Marubi and Haruki. Guangdong Marubi Biotechnology was founded in 2002 and is based in Guangzhou, China.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-27 Peloton

New York, New York, United States

Peloton is reinventing fitness by bringing live and on-demand boutique-style studio classes to the convenience and comfort of your own home. Its immersive fitness content, taught by Peloton’s roster of elite instructors, features real-time motivation and curated playlists of Members’ favorite artists. The Peloton experience can be accessed through the Peloton Bike, the Peloton Tread, or Peloton Digital, an iOS app that offers an all-access pass to a full slate of fitness offerings, anytime, anywhere. Peloton is changing the way people get fit through a comprehensive and socially connected experience that makes every workout both efficient and addictive. Peloton was founded in 2012 and is based in New York, New York.

Sell -