Divestiture • Internet Software and Services

Atlas UP Acquires Latch

On February 5, 2025, Atlas UP acquired internet software and services company Latch from Shift Labs

Acquisition Context
  • This is Atlas UP’s 1st transaction in the Internet Software and Services sector.
  • This is Atlas UP’s 1st transaction in the United States.
  • This is Atlas UP’s 1st transaction in Maryland.

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M&A Deal Summary

Date February 5, 2025
Target Latch
Sector Internet Software and Services
Buyer(s) Atlas UP
Sellers(s) Shift Labs
Deal Type Divestiture

Target Company

Latch

Baltimore, Maryland, United States
Latch is a video-based engagement platform that unifies people into aligned and inspired action. Latch is based in Baltimore, Maryland.
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Buyer Overview 1

Buyer

Atlas UP

Arlington, Virginia, United States

Category Company
Founded 2022
Sector Software
DESCRIPTION

Atlas UP provides military-grade AI solutions that serve as the ultimate Chief of Staff for enterprise leaders. with perfect memory, flawless confidentiality, and 99% accuracy, Atlas UP transforms how organizations operate in the AI era. Atlas UP was founded in 2022 and is based in Arlington, Virginia.


Deal Context for Buyer #
Overall 1 of 1
Sector: Internet Software and Services 1 of 1
Type: Divestiture 1 of 1
State: Maryland 1 of 1
Country: United States 1 of 1
Year: 2025 1 of 1

Seller Profile 1

SELLER

Shift Labs

Baltimore, Maryland, United States

Category Company
Founded 2001
Sector Business Services
DESCRIPTION

Shift Labs is a management consulting firm that transforms workplace engagement into the purpose of business. Shift Labs was founded in 2001 and is based in Baltimore, Maryland.


Deal Context for Seller #
Overall 1 of 1
Sector: Internet Software and Services 1 of 1
Type: Divestiture 1 of 1
State: Maryland 1 of 1
Country: United States 1 of 1
Year: 2025 1 of 1