M&A Deal Summary

Atar Capital Acquires WinCup

On September 9, 2020, private equity firm Atar Capital acquired consumer products company WinCup from BlackRock

Acquisition Highlights
  • This is Atar Capital’s 1st transaction in the Consumer Products sector.
  • This is Atar Capital’s 5th transaction in the United States.
  • This is Atar Capital’s 1st transaction in Georgia.

M&A Deal Summary
Date 2020-09-09
Target WinCup
Sector Consumer Products
Buyer(s) Atar Capital
Sellers(s) BlackRock
Deal Type Divestiture

Target

WinCup

Stone Mountain, Georgia, United States
WinCup is a manufacturer of disposable foodservice dine-in and takeout to-go products, such as cups, bowls, containers, lids, straws, and stirrers. WinCup is a manufacturer of biodegradable foam cups through its Vio brand; and has recently launched Phade, marine biodegradable, soil biodegradable, home, and industrial compostable straw that looks and feels like a traditional straw. The company has broad market access across all foodservice channels of distribution and is a trusted producer for many strategic national brands. WinCup proudly operates eight manufacturing facilities across the US committed to delivering high-quality products and superior customer service. WinCup is based in Stone Mountain, Georgia.

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Buyer(S) 1

Buyer

Atar Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2016
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Atar Capital is a private investment firm focused on complex acquisitions and turnarounds. The Firm has a special interest in non-core or non-strategic divestures of public companies. Atar seeks opportunities with $50 million to $1.5 billion of revenue and up to $25 million of EBITDA. Targeted sectors include automotive, manufacturing, distribution, industrials, business services, media/entertainment, technology, consumer products, food/beverages, healthcare, aerospace/defense, and transportation. Atar Capital was established in 2016 and is based in Los Angeles, California.

DEAL STATS #
Overall 6 of 10
Sector (Consumer Products) 1 of 1
Type (Divestiture) 4 of 7
State (Georgia) 1 of 1
Country (United States) 5 of 8
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-10 Keypoint Intelligence

Fairfield, New Jersey, United States

Keypoint Intelligence is a provider of test-based information, competitive intelligence, sales enablement solutions, strategic market analysis, and advisory services to the global digital imaging industry. Keypoint Intelligence was established in 2005 and is based in Fairfield, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-17 Universal Lighting Technologies

Nashville, Tennessee, United States

Universal Lighting Technologies is a designer and manufacturer of ballasts and controls for commercial lighting applications. It offers electronic linear fluorescent ballasts, compact fluorescent ballasts, energy management and controllable lighting products, architectural dimming products, HID ballasts, lamp and lamp holders, LED products, and sign ballasts.

Buy -

Seller(S) 1

SELLER

BlackRock

New York, New York, United States
Category Company
Founded 1988
Sector Financial Services
Employees19,800
Revenue 17.9B USD (2023)
DESCRIPTION
BlackRock office outside of Wilmington, Delaware.
BlackRock office outside of Wilmington, Delaware.

BlackRock is a provider of investment management, risk management, and advisory services for institutional and retail clients worldwide. BlackRock was founded in 1988 and is headquartered in New York City.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Georgia) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-22 eFront SA

Paris, France

eFront SA provides end-to-end solutions dedicated to the financial services industry, specializing in enterprise risk management and alternative investments. eFront was formed in 1999 and is based in Paris.

Buy $1.3B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-23 Aperio Group

Sausalito, California, United States

Aperio Group LLC designs and manages highly customized public equity portfolio solutions in separately managed accounts to meet the specific goals of advisors and their clients, specializing in three practice areas: Active Tax Management, Factor Tilts, and Socially Responsive Indexing/ESG. Through advanced processes, investor-focused portfolio construction research, and sophisticated technology, Aperio offers a level of customization unmatched in the industry. Aperio Group LLC was founded in 1999 and based in Sausalito, California.

Buy $1.1B
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