M&A Deal Summary

Atar Capital Acquires Keypoint Intelligence

On October 10, 2019, private equity firm Atar Capital acquired information services company Keypoint Intelligence from SFW Capital Partners

Acquisition Highlights
  • This is Atar Capital’s 1st transaction in the Information Services sector.
  • This is Atar Capital’s 4th transaction in the United States.
  • This is Atar Capital’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2019-10-10
Target Keypoint Intelligence
Sector Information Services
Buyer(s) Atar Capital
Sellers(s) SFW Capital Partners
Deal Type Secondary Buyout

Target

Keypoint Intelligence

Fairfield, New Jersey, United States
Keypoint Intelligence is a provider of test-based information, competitive intelligence, sales enablement solutions, strategic market analysis, and advisory services to the global digital imaging industry. Keypoint Intelligence was established in 2005 and is based in Fairfield, New Jersey.

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Buyer(S) 1

Buyer

Atar Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2016
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Atar Capital is a private investment firm focused on complex acquisitions and turnarounds. The Firm has a special interest in non-core or non-strategic divestures of public companies. Atar seeks opportunities with $50 million to $1.5 billion of revenue and up to $25 million of EBITDA. Targeted sectors include automotive, manufacturing, distribution, industrials, business services, media/entertainment, technology, consumer products, food/beverages, healthcare, aerospace/defense, and transportation. Atar Capital was established in 2016 and is based in Los Angeles, California.

DEAL STATS #
Overall 5 of 10
Sector (Information Services) 1 of 1
Type (Secondary Buyout) 1 of 2
State (New Jersey) 1 of 1
Country (United States) 4 of 8
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-26 Microcel

Newmarket, Ontario, Canada

Microcel is a distributor of technology products from wearables, portable audio, computer and telephony accessories, to smart home and outdoor tech solutions. Microcel was founded in 1989 and is based in Newmarket, Ontario.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-09 WinCup

Stone Mountain, Georgia, United States

WinCup is a manufacturer of disposable foodservice dine-in and takeout to-go products, such as cups, bowls, containers, lids, straws, and stirrers. WinCup is a manufacturer of biodegradable foam cups through its Vio brand; and has recently launched Phade, marine biodegradable, soil biodegradable, home, and industrial compostable straw that looks and feels like a traditional straw. The company has broad market access across all foodservice channels of distribution and is a trusted producer for many strategic national brands. WinCup proudly operates eight manufacturing facilities across the US committed to delivering high-quality products and superior customer service. WinCup is based in Stone Mountain, Georgia.

Buy -

Seller(S) 1

SELLER

SFW Capital Partners

Rye, New York, United States
Category Private Equity Firm
Founded 2007
PE ASSETS 800M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

SFW Capital Partners is a private equity firm that seeks investments in US based, lower middle market companies that provide analytical tools or related outsourced analytical services. Specific areas of interest include test, measurement, and control instruments, as well as analytical software and information services. SFW primarily seeks control positions where the firm can commit $25 to $200 million per transaction. SFW Capital Partners was formed in 2007 and is based in Rye, New York.

DEAL STATS #
Overall 9 of 12
Sector (Information Services) 3 of 3
Type (Secondary Buyout) 2 of 4
State (New Jersey) 1 of 1
Country (United States) 9 of 12
Year (2019) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-07 Greenshades Software

Jacksonville, Florida, United States

Greenshades Software is a provider of the payroll tax and human capital management (“HCM”) information and software solutions with deep integrations into leading mid-market ERP platforms such as the Microsoft Dynamics portfolio of products, amongst many others. Greenshades Software was founded in 2002 and is based in Jacksonville, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-16 DaySmart Software

Ann Arbor, Michigan, United States

DaySmart Software is a provider of business management software to consumer-facing small and medium sized enterprises. DaySmart offers software and supporting services that provide owners and managers of small, consumer-focused service establishments the information and workflow capabilities required to operate their businesses effectively. DaySmart Software was founded in 1999 and is based in Ann Arbor, Michigan.

Sell -
Mergr

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