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  6. Astral Brands Acquires butter LONDON

M&A Deal Summary

Astral Brands Acquires butter LONDON

On July 12, 2018, Astral Brands acquired consumer products company butter LONDON from Encore Consumer Capital

Acquisition Highlights
  • This is Astral Brands’ 1st transaction in the Consumer Products sector.
  • This is Astral Brands’ 1st transaction in the United States.
  • This is Astral Brands’ 1st transaction in Washington.

M&A Deal Summary
Date 2018-07-12
Target butter LONDON
Sector Consumer Products
Buyer(s) Astral Brands
Sellers(s) Encore Consumer Capital
Deal Type Add-on Acquisition

Target

butter LONDON

Seattle, Washington, United States
butter LONDON is accessible, attainable luxury with a seriously playful personality infused with eccentric Brit wit. The brand’s color makeup products are formulated without Parabens, Mineral Oil, Petrolatum, Sodium Lauryl Sulfate, Phthalates, BHA, and Triclosan. Its nail category is 8-Free and formulated without Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl, Tosylamide, Xylene, TPHP. butter LONDON was formed in 2005 and is based in Seattle, Washington.

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Buyer(S) 1

Buyer

Astral Brands

Atlanta, Georgia, United States
Category Company
Sector Distribution
DESCRIPTION

Astral Brands is a distributor and marketer of branded consumer products in the health & beauty and foods categories into diverse retail channels.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Washington M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1

Seller(S) 1

SELLER

Encore Consumer Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 600M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Encore Consumer Capital is a specialist private equity firm focused on the food and consumer products industries. Specific areas of interest include food and beverage, health and beauty care, pet, automotive aftermarket, infant and children's products, and leisure products. Encore prefers companies in revenues of $10 - $100 million. It looks to invest $5 - $40 million. Encore generally invests in control situations but will consider select minority investments. Encore will not invest in restaurant-only or retail-only companies. Encore operates in partnership with Encore Associates, a strategic advisory firm. Encore Consumer Capital was formed in 2005 and is based in San Francisco.

DEAL STATS #
Overall 14 of 23
Sector: Consumer Products M&A 6 of 8
Type: Add-on Acquisition M&A Deals 12 of 19
State: Washington M&A 1 of 1
Country: United States M&A 13 of 22
Year: 2018 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-13 LORAC Cosmetics

Valencia, California, United States

LORAC Cosmetics, Inc. is a provider of a pigment-packed formulas and wearable shades with the mindset of what a professional artist needs to create flawless looks.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-11 Ciao Bella

Florham Park, New Jersey, United States

Ciao Bella is a manufacturer, retailer, and marketer of gelato, sorbet, and other frozen desserts sold through the retail grocery, food service and direct-to-consumer channels. Ciao Bella was founded in 1983 and is based in Florham Park, New Jersey.

Sell -
Mergr

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