M&A Deal Summary

Astound Digital Acquires Fluid

On March 5, 2018, Astound Digital acquired information technology company Fluid

Acquisition Highlights
  • This is Astound Digital’s 1st transaction in the Information Technology sector.
  • This is Astound Digital’s 3rd transaction in the United States.
  • This is Astound Digital’s 1st transaction in California.

M&A Deal Summary

Date 2018-03-05
Target Fluid
Sector Information Technology
Buyer(s) Astound Digital
Deal Type Add-on Acquisition

Target

Fluid

San Francisco, California, United States
Fluid, Inc. is a digital customer experience and software solutions company, to create a next generation commerce-led digital experience agency. Specializing in eCommerce and working to create digital flagships and direct-to-consumer businesses for clients such as The North Face, Puma, Oakley and many more. In 2010, Fluid opened their doors in New York, to better service clients across the entire country.

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Buyer(S) 1

Buyer

Astound Digital

Oakland, California, United States

Category Company
Founded 2000
Sector Information Technology
DESCRIPTION

Astound Digital is a global provider of solutions that helps enterprises grow revenue by enhancing their online relationships with consumers. Astound Digital was formed in 2000 and is based in Oakland, California.


DEAL STATS #
Overall 3 of 3
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: California M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-06 Site9

Portland, Oregon, United States

Site9, Inc. is a web-based prototyping platform used by thousands of web, mobile app and mobile site developers.

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