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  6. Assurely Acquires BlueStar General

M&A Deal Summary

Assurely Acquires BlueStar General

On November 12, 2025, Assurely acquired insurance company BlueStar General

Acquisition Highlights
  • This is Assurely’s 3rd transaction in the Insurance sector.
  • This is Assurely’s 3rd transaction in the United States.
  • This is Assurely’s 2nd transaction in New Mexico.

M&A Deal Summary
Date 2025-11-12
Target BlueStar General
Sector Insurance
Buyer(s) Assurely
Deal Type Add-on Acquisition

Target

BlueStar General

Belen, New Mexico, United States
BlueStar General is an insurer specialising in non-standard private passenger automobile liability and physical-damage coverage in California (and select other states). The Company offers auto insurance programs designed for higher-risk drivers and provides flexible payment plans, including online, phone, and credit card options. BlueStar General is based in Belen, New Mexico.

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Buyer(S) 1

Buyer

Assurely

Austin, Texas, United States
Category Company
Sector Insurance
DESCRIPTION

Assurely is an agency focused on startups and emerging companies that provides specialized D&O coverage for companies with non-traditional capital structures. The company's expertise in fintech, alternative funding models, and complex business structures has made it a trusted partner for founders building ambitious companies that traditional insurance providers struggle to serve. Assurely is based in Austin, Texas.

DEAL STATS #
Overall 3 of 3
Sector: Insurance M&A 3 of 3
Type: Add-on Acquisition M&A Deals 3 of 3
State: New Mexico M&A 2 of 2
Country: United States M&A 3 of 3
Year: 2025 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-10-08 Strategic Insurance

Albuquerque, New Mexico, United States

Strategic Insurance serves families and small businesses known for personalized service and local expertise. Strategic Insurance helps clients navigate their insurance needs with care and speed. Strategic Insurance was founded in 2020 and is based in Albuquerque, New Mexico.

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