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M&A Deal Summary

Asics Acquires Thairun

On November 20, 2025, Asics acquired media company Thairun

Acquisition Highlights
  • This is Asics’ 2nd transaction in the Media sector.
  • This is Asics’ 1st transaction in Thailand.

M&A Deal Summary
Date 2025-11-20
Target Thairun
Sector Media
Buyer(s) Asics
Deal Type Add-on Acquisition

Target

Thairun

Bangkok, Thailand
Thairun operates as a platform for running event services in Thailand, offering event registration, photo-search systems, virtual run options, and online shop functionalities for runners and event organisers. Thairun is based in Bangkok, Thailand.

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Buyer(S) 1

Buyer

Asics

Kobe, Japan
Category Company
Founded 1949
Sector Apparel/Textiles
Employees7,263
Revenue 678.5B JPY (2024)
DESCRIPTION

Asics is a manufacturer and seller of outdoor products. The company offers sports shoes, sportswear, and sports equipment. ASICS was founded in 1949 and is based in Kobe, Japan.

DEAL STATS #
Overall 4 of 4
Sector: Media M&A 2 of 2
Type: Add-on Acquisition M&A Deals 4 of 4
Country: Thailand M&A 1 of 1
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-11-20 Deporticket

Madrid, Spain

Deporticket is a sports-event registration and technology services platform that supports organisers of races and other athletic events in developing event websites, managing participant registrations, and providing bespoke event services. Deporticket is based in Madrid, Spain.

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