M&A Deal Summary

ASG Acquires Homebot

On June 25, 2020, ASG acquired software company Homebot

Acquisition Highlights
  • This is ASG’s 12th transaction in the Software sector.
  • This is ASG’s 20th transaction in the United States.
  • This is ASG’s 2nd transaction in Colorado.

M&A Deal Summary
Date 2020-06-25
Target Homebot
Sector Software
Buyer(s) ASG
Deal Type Add-on Acquisition
Advisor(s) GLC Advisors & Co. (Financial)

Target

Homebot

Denver, Colorado, United States
Homebot, Inc. is a mortgage lending and real estate software solution that maximizes repeat business for lenders and agents by empowering consumers to build wealth through homeownership. Homebot was founded in 2015 and is based in Denver, Colorado.

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Buyer(S) 1

Buyer

ASG

Walnut Creek, California, United States
Category Company
Sector Software
DESCRIPTION

ASG is a software business that buys, builds, and operates market-leading vertical SaaS companies. ASG brings exceptional talent, deep data analytics, and a market-tested software playbook to take your company to the next level.

DEAL STATS #
Overall 20 of 29
Sector (Software) 12 of 18
Type (Add-on Acquisition) 18 of 26
State (Colorado) 2 of 3
Country (United States) 20 of 29
Year (2020) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-12 Traject

Bellevue, Washington, United States

Traject is a provider of a suite of digital marketing tools. Traject is a marketing technology company that exists to help digital agencies, brands, and marketers grow. Combining eight industry-leading brands that serve hundreds of thousands of users, the Traject suite provides tools to increase our customers’ visibility online across all channels. Traject is based in Bellevue, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-04 extendedReach

Littleton, Colorado, United States

extendedReach is a case management software for child and family social service agencies. extendedReach was founded in 1999 and is based in Littleton, Colorado.

Buy -
Mergr

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