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M&A Deal Summary

Ascential Acquires Perpetua

On April 15, 2021, Ascential acquired internet software and services company Perpetua for 250M USD

Acquisition Highlights
  • This is Ascential’s 2nd transaction in the Internet Software and Services sector.
  • This is Ascential’s 2nd largest (disclosed) transaction.
  • This is Ascential’s 3rd transaction in the United States.
  • This is Ascential’s 1st transaction in California.

M&A Deal Summary
Date 2021-04-15
Target Perpetua
Sector Internet Software and Services
Buyer(s) Ascential
Deal Type Add-on Acquisition
Deal Value 250M USD

Target

Perpetua

San Francisco, California, United States
Perpetua is an eCommerce media optimisation business that primarily targets Third party (3P1) sellers. The company provides a self-service SaaS platform that helps independent sellers, as well as agencies and some larger brands, optimise the purchase of search and display advertising on Amazon and other major marketplaces. Perpetua was formed in 2016 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Ascential

London, United Kingdom
Category Company
Founded 1947
Sector Media
Employees700
Revenue 206M EUR (2023)
DESCRIPTION

Ascential provides specialist information, analytics, events and digital-commerce optimisation services to major consumer brands and their ecosystems. Ascential operates globally, helping clients with product design, marketing, digital commerce and retail & financial services. Ascential was founded in 1947 and is headquartered in London, United Kingdom.

DEAL STATS #
Overall 7 of 14
Sector: Internet Software and Services M&A 2 of 3
Type: Add-on Acquisition M&A Deals 7 of 14
State: California M&A 1 of 1
Country: United States M&A 3 of 7
Year: 2021 M&A 1 of 5
Size (of disclosed) 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-12 DeHavilland

London, United Kingdom

DeHavilland is a political data and monitoring company that provides bespoke analysis and real-time political intelligence in the UK and Europe. DeHavilland services a wide range of organisations, including corporates, non-profits and consultancies. DeHavilland was founded in 1998 and is based in London, United Kingdom.

Sell £15M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-16 ASR Group

Columbus, Ohio, United States

ASR Group is a digital content optimization business that enables brands to grow sales through eCommerce marketplaces. ASR Group is based in Columbus, Ohio.

Buy $122M
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