M&A Deal Summary

Ascential Acquires ASR Group

On July 16, 2021, Ascential acquired media company ASR Group for 122M USD

Acquisition Highlights
  • This is Ascential’s 1st transaction in the Media sector.
  • This is Ascential’s 3rd largest (disclosed) transaction.
  • This is Ascential’s 4th transaction in the United States.
  • This is Ascential’s 1st transaction in Ohio.

M&A Deal Summary
Date 2021-07-16
Target ASR Group
Sector Media
Buyer(s) Ascential
Deal Type Add-on Acquisition
Deal Value 122M USD

Target

ASR Group

Columbus, Ohio, United States
ASR Group is a digital content optimization business that enables brands to grow sales through eCommerce marketplaces. ASR Group is based in Columbus, Ohio.

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Buyer(S) 1

Buyer

Ascential

London, United Kingdom
Category Company
Founded 2016
Sector Media
Employees700
Revenue 206M GBP (2023)
DESCRIPTION

Ascential is an international business-to-business media company with a focused portfolio of events and information services products. In Exhibitions & Festivals, It organized a large scale exhibition, congresses, and festivals where customers come together to form business relationships and transact. Ascential was founded in 2016 and is headquartered in London, United Kingdom.

DEAL STATS #
Overall 8 of 14
Sector (Media) 1 of 1
Type (Add-on Acquisition) 8 of 14
State (Ohio) 1 of 1
Country (United States) 4 of 7
Year (2021) 2 of 5
Size (of disclosed) 3 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-15 Perpetua

San Francisco, California, United States

Perpetua is an eCommerce media optimisation business that primarily targets Third party (3P1) sellers. The company provides a self-service SaaS platform that helps independent sellers, as well as agencies and some larger brands, optimise the purchase of search and display advertising on Amazon and other major marketplaces. Perpetua was formed in 2016 and is based in San Francisco, California.

Buy $250M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-13 OneSpace

Swansea, Illinois, United States

OneSpace is a content optimization business serving brands trading on eCommerce marketplaces. OneSpace manages product-specific content catalogs, enables the creation of original material, and customizes content in order to drive higher sales across multiple products and marketplaces. It serves, on a subscription basis, over 60 CPG customers in the US market. OneSpace was founded in 2011 and is based in Swansea, Illinois.

Buy -
Mergr

Product

Company

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