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  5. Ascenda Loyalty Pte. Acquires Loyalty Advantage Pte.

M&A Deal Summary

Ascenda Loyalty Pte. Acquires Loyalty Advantage Pte.

On January 18, 2019, Ascenda Loyalty Pte. acquired business services company Loyalty Advantage Pte.

Acquisition Highlights
  • This is Ascenda Loyalty Pte.’s 1st transaction in the Business Services sector.
  • This is Ascenda Loyalty Pte.’s 1st transaction in Singapore.

M&A Deal Summary
Date 2019-01-18
Target Loyalty Advantage Pte.
Sector Business Services
Buyer(s) Ascenda Loyalty Pte.
Deal Type Add-on Acquisition

Target

Loyalty Advantage Pte.

Singapore, Singapore
Loyalty Advantage is a provider of consultancy services and platform solutions for airlines & travel businesses to grow customer loyalty strategies & partnerships. Loyalty Advantage was founded in 2013 and is based in Singapore.

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Buyer(S) 1

Buyer

Ascenda Loyalty Pte.

Singapore
Category Company
Founded 2013
Sector Business Services
DESCRIPTION

Ascenda Loyalty Pte. Ltd. is a provider of loyalty solutions and operates premium rewards propositions for major financial services and travel brands worldwide.

DEAL STATS #
Overall 1 of 1
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Singapore M&A 1 of 1
Year: 2019 M&A 1 of 1
Mergr

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