M&A Deal Summary

Ascend Fundraising Solutions Acquires Bump 50:50

On February 3, 2021, Ascend Fundraising Solutions acquired business services company Bump 50:50 from Sportech for 13M USD

Acquisition Highlights
  • This is Ascend Fundraising Solutions’ 1st transaction in the Business Services sector.
  • This is Ascend Fundraising Solutions’ largest (disclosed) transaction.
  • This is Ascend Fundraising Solutions’ 1st transaction in Canada.
  • This is Ascend Fundraising Solutions’ 1st transaction in Ontario.

M&A Deal Summary
Date 2021-02-03
Target Bump 50:50
Sector Business Services
Buyer(s) Ascend Fundraising Solutions
Sellers(s) Sportech
Deal Type Divestiture
Deal Value 13M USD

Target

Bump 50:50

Toronto, Ontario, Canada
Formed in 2009, Bump 50:50 helps NHL, MLB, NFL, and NBA sports foundations in raising money through their 50/50 raffle programs. The company's goal is to raise more money for non-profit charities during live sports and entertainment events.

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Buyer(S) 1

Buyer

Ascend Fundraising Solutions

Toronto, Ontario, Canada
Category Company
Founded 2008
Sector Business Services
DESCRIPTION

Ascend Fundraising Solutions is a software technology company focused on providing data-driven charitable fundraising solutions, including raffle and sports betting systems. With offices in New York, Toronto, and the UK, the company delivers its products to over 500 clients. Ascend Fundraising Solutions was formed in 2008 and is based in Toronto, Ontario.

DEAL STATS #
Overall 1 of 2
Sector (Business Services) 1 of 2
Type (Divestiture) 1 of 1
State (Ontario) 1 of 2
Country (Canada) 1 of 2
Year (2021) 1 of 2
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-26 LMR Consulting

London, Ontario, Canada

LMR Consulting is a consulting company for charitable gaming, is licensed by the Alcohol and Gaming Commission of Ontario (AGCO) to work closely with non-profits to develop, implement and manage charitable raffle and lottery programs to raise funds for the needs of their organization while giving their supporters the chance to win. LMR Consulting is based in London, Ontario.

Buy -

Seller(S) 1

SELLER

Sportech

Bristol, United Kingdom
Category Company
Founded 1979
Sector Leisure
Employees564
Revenue 23M GBP (2021)
DESCRIPTION

Sportech is a sports entertainment company and one of the world's major pool betting organizations, focusing on highly regulated markets worldwide. The company processes over $13 billion (£8.5 billion) in bets annually, with a presence in over 30 countries and licensed to operate in over half of the US States. Sportech is headquartered in London and employs over 1000 people globally. Sportech was founded in 1979 and is based in Bristol, the United Kingdom.

DEAL STATS #
Overall 3 of 3
Sector (Business Services) 1 of 1
Type (Divestiture) 3 of 3
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-17 Football Pools

Liverpool, United Kingdom

Football Pools is a UK-based operator of offline and online gaming, themed around predicting football match outcomes. The Company has a long heritage dating back to 1923 when the first coupons were distributed to fans outside Manchester United's Old Trafford ground. The current business was formed by the combination of Littlewoods Football Pools, Zetters Pools and Vernons Pools, re-branded under "The Football Pools" banner in 2008. The Company is headquartered in Liverpool.

Sell £83M
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