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Venture • Software

Arrowroot Capital Invests In ServiceAide

On November 29, 2016, private equity firm Arrowroot Capital invested in software company ServiceAide

Investment Context
  • This is Arrowroot Capital’s 1st transaction in the Software sector.
  • This is Arrowroot Capital’s 7th transaction in the United States.
  • This is Arrowroot Capital’s 1st transaction in California.

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Investment Summary
Date November 29, 2016
Target ServiceAide
Sector Software
Investor(s) Arrowroot Capital
Deal Type Venture

Target Company

ServiceAide

San Jose, California, United States
ServiceAide Cloud Service Management is a powerful yet simple to use SaaS ITSM product available worldwide. ServiceAide was created around the core concept of connecting data to create coherent information that can revolutionize business results. ServiceAide accomplished this by building a solid foundation of big data and machine learning Sigma technology, combined with world-class service and support. The company's Cloud Service Management (CSM) offers, provides improvements in response time, issues resolution, and introducing capabilities to maximize self-care and issue prevention all with the primary objective of increasing the business value enjoyed by ServiceAide customers. ServiceAide was formed in 2016 and is based in San Jose, California.
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Investor Overview 1

Investor

Arrowroot Capital

Marina Del Rey, California, United States
Category Private Equity Firm
Founded 2014
Size Small
Type Sector Focused
DESCRIPTION

Arrowroot Capital is a private investment group focused on making growth capital investments in software-as-a-service and internet-based companies. The Firm looks to invest $5 to $25 million per transaction to support growth initiatives, liquidity for founders/investors, or acquisitions. Prospective companies are generally are b2b, offering mission-critical services. Arrowroot was formed in 2014 and is based in Marina Del Rey, California.

Deal Context for Investor #
Overall 7 of 28
Sector: Software 1 of 11
Type: Venture 3 of 16
State: California 1 of 6
Country: United States 7 of 24
Year: 2016 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-12 Evergage

Somerville, Massachusetts, United States

Evergage, Inc. is a cloud-based platform delivers real-time personalization to more than 500 million Web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener's Supply Company, Intuit, Publishers Clearing House, Rue La La, Tivo and Travelzoo.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-07 Snaplogic

San Mateo, California, United States

Snaplogic is a cloud software solution that specializes in providing an “Integration Platform as a Service". The Company offers an easy-to-use integration design tool with over 400 pre-built connectors allowing non-technical users to rapidly perform complex integrations. Snaplogic was formed in 2006 and is based in San Mateo, California.

Buy -

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