Investment Summary

Arrowroot Capital Invests In Fluent Commerce

On August 6, 2019, private equity firm Arrowroot Capital invested in software company Fluent Commerce

Investment Highlights
  • This is Arrowroot Capital’s 8th transaction in the Software sector.
  • This is Arrowroot Capital’s 2nd transaction in Australia.

Investment Summary

Date 2019-08-06
Target Fluent Commerce
Sector Software
Investor(s) Arrowroot Capital
Deal Type Venture

Target

Fluent Commerce

The Rocks, Australia
Fluent Commerce is a provider of fully customisable cloud order management to merchants and brands who want to provide a premium omnichannel fulfillment experience, profitably. Fluent Commerce was founded in 2013 and is based in The Rocks, New South Wales.

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Investor(S) 1

Investor

Arrowroot Capital

Marina Del Rey, California, United States

Category Private Equity Firm
Founded 2014
Size Small
Type Sector Focused
DESCRIPTION

Arrowroot Capital is a private investment group focused on making growth capital investments in software-as-a-service and internet-based companies. The Firm looks to invest $5 to $25 million per transaction to support growth initiatives, liquidity for founders/investors, or acquisitions. Prospective companies are generally are b2b, offering mission-critical services. Arrowroot was formed in 2014 and is based in Marina Del Rey, California.


DEAL STATS #
Overall 17 of 28
Sector: Software M&A 8 of 11
Type: Venture M&A Deals 9 of 16
Country: Australia M&A 2 of 3
Year: 2019 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-20 Engage3

Scottsdale, Arizona, United States

Engage3 is a cloud-based platform designed to deliver real-time competitive product and pricing data and insights. Engage3 was founded in 2008 and is based in Scottsdale, Arizona.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-07 Evergage

Somerville, Massachusetts, United States

Evergage, Inc. is a cloud-based platform delivers real-time personalization to more than 500 million Web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener's Supply Company, Intuit, Publishers Clearing House, Rue La La, Tivo and Travelzoo.

Sell -