M&A Deal Summary

Armaly Brands Acquires Church & Dwight - Cameo Snobol and Parsons Brands

On June 13, 2016, Armaly Brands acquired consumer products company Church & Dwight - Cameo Snobol and Parsons Brands from Church & Dwight

Acquisition Highlights
  • This is Armaly Brands’ 1st transaction in the Consumer Products sector.
  • This is Armaly Brands’ 1st transaction in the United States.
  • This is Armaly Brands’ 1st transaction in New Jersey.

M&A Deal Summary
Date 2016-06-13
Target Church & Dwight - Cameo Snobol and Parsons Brands
Sector Consumer Products
Buyer(s) Armaly Brands
Sellers(s) Church & Dwight
Deal Type Divestiture

Target

Church & Dwight - Cameo Snobol and Parsons Brands

Ewing, New Jersey, United States
Church & Dwight Co., Inc. - Cameo, Snobol and Parsons Brands is a cleaning products.

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Buyer(S) 1

Buyer

Armaly Brands

Walled Lake, Michigan, United States
Category Company
Founded 1908
Sector Consumer Products
DESCRIPTION

Armaly Brands, Inc. is a manufacturer of Estracell® and polyester-based sponges.

DEAL STATS #
Overall 1 of 2
Sector (Consumer Products) 1 of 2
Type (Divestiture) 1 of 1
State (New Jersey) 1 of 1
Country (United States) 1 of 2
Year (2016) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-03 Acme Sponge

Tarpon Springs, Florida, United States

Acme Sponge Co. is a manufacturer and wholesaler of natural sea sponges and synthetic sponges for use in spa, bathing, general cleaning, painting, automotive, hobby, trade use and much more. Acme Sponge Co. was founded in 1938 and is based in Tarpon Springs, Florida.

Buy -

Seller(S) 1

SELLER

Church & Dwight

Ewing, New Jersey, United States
Category Company
Founded 1846
Sector Consumer Products
Employees5,550
Revenue 5.9B USD (2023)
DESCRIPTION

Church & Dwight is a manufacturer and marketer of a wide range of personal care, household, and specialty products under the ARM & HAMMER brand name and other well-known trademarks. Church & Dwight was founded in 1846 and is based in Ewing, New Jersey.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (New Jersey) 1 of 1
Country (United States) 1 of 1
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-20 Avid Health

Vancouver, Washington, United States

Avid Health, Inc. is a provider of gummy form vitamins and supplements.

Buy $650M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-17 Water Pik

Fort Collins, Colorado, United States

Water Pik, Inc. is a marketer and supplier of branded consumer and professional oral health products, replacement showerheads and sinus health products. Water Pik was founded in 1962 and is based in Fort Collins, Colorado.

Buy $1.0B
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