Divestiture • E-Commerce

Ariens Co. Acquires Gempler s

On December 2, 2013, Ariens Co. acquired e-commerce company Gempler s from GHC Specialty Brands

Acquisition Context
  • This is Ariens Co.’s 3rd transaction in the E-Commerce sector.
  • This is Ariens Co.’s 4th transaction in the United States.
  • This is Ariens Co.’s 3rd transaction in Wisconsin.

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M&A Deal Summary

Date December 2, 2013
Target Gempler s
Sector E-Commerce
Buyer(s) Ariens Co.
Sellers(s) GHC Specialty Brands
Deal Type Divestiture

Target Company

Gempler s

Madison, Wisconsin, United States
Gempler's, Inc. is a supplier of maintenance, repair and operating products.
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Buyer Overview 1

Buyer

Ariens Co.

Brillion, Wisconsin, United States

Category Company
Founded 1933
Sector Machinery
Employees1,400
DESCRIPTION
Ariens commercial mower on display at a Home Depot store in Duluth, Minnesota.
Ariens commercial mower on display at a Home Depot store in Duluth, Minnesota.

Ariens Co., Inc. is a manufacturer and distributor of outdoor power equipment for consumer and professional use. The Company was formed in 1933 and is based in Brillion, Wisconsin.


Deal Context for Buyer #
Overall 4 of 4
Sector: E-Commerce 3 of 3
Type: Divestiture 3 of 3
State: Wisconsin 3 of 3
Country: United States 4 of 4
Year: 2013 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-02 AW Direct

Janesville, Wisconsin, United States

AW Direct, Inc. is a supplier of towing equipment, service vehicle and work truck accessories.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-22 Stens

Jasper, Indiana, United States

Stens Corp. is a distributor of aftermarket replacement parts to the outdoor power equipment, golf, and industrial end markets. Stens offerings include non-discretionary, high-wear parts, including engine components, blades, chains, belts, and electrical components for use in mowers, chainsaws, snow blowers, trimmers, and other applications.

Sell -

Seller Profile 1

SELLER

GHC Specialty Brands

Janesville, Wisconsin, United States

Category Company
Founded 1967
Sector Distribution
DESCRIPTION

LSS provides distribution of safety and other products to more than 800,000 customers in North America. It reaches them through a variety of branded catalogs, flyers and Web sites targeted to specific niche markets. Customers represent all sizes and a range of sectors, including manufacturing, government and agriculture.


Deal Context for Seller #
Overall 1 of 1
Sector: E-Commerce 1 of 1
Type: Divestiture 1 of 1
State: Wisconsin 1 of 1
Country: United States 1 of 1
Year: 2013 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-07-10 Highsmith

Fort Atkinson, Wisconsin, United States

Highsmith, Inc. located in Fort Atkinson, Wisconsin. Highsmith a distributor of supplies, furniture and equipment to public, academic and school libraries.

Buy -