M&A Deal Summary

Ariens Acquires AW Direct

On December 2, 2013, Ariens acquired e-commerce company AW Direct from Grainger

Acquisition Highlights
  • This is Ariens’ 3rd transaction in the E-Commerce sector.
  • This is Ariens’ 4th transaction in the United States.
  • This is Ariens’ 3rd transaction in Wisconsin.

M&A Deal Summary
Date 2013-12-02
Target AW Direct
Sector E-Commerce
Buyer(s) Ariens
Sellers(s) Grainger
Deal Type Divestiture

Target

AW Direct

Janesville, Wisconsin, United States
AW Direct, Inc. is a supplier of towing equipment, service vehicle and work truck accessories.

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Buyer(S) 1

Buyer

Ariens

Brillion, Wisconsin, United States
Category Company
Founded 1933
Sector Machinery
Employees1,400
DESCRIPTION
Ariens commercial mower on display at a Home Depot store in Duluth, Minnesota.
Ariens commercial mower on display at a Home Depot store in Duluth, Minnesota.

Ariens Co., Inc. is a manufacturer and distributor of outdoor power equipment for consumer and professional use. The Company was formed in 1933 and is based in Brillion, Wisconsin.

DEAL STATS #
Overall 4 of 4
Sector (E-Commerce) 3 of 3
Type (Divestiture) 3 of 3
State (Wisconsin) 3 of 3
Country (United States) 4 of 4
Year (2013) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-02 Gempler s

Madison, Wisconsin, United States

Gempler's, Inc. is a supplier of maintenance, repair and operating products.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-22 Stens

Jasper, Indiana, United States

Stens Corp. is a distributor of aftermarket replacement parts to the outdoor power equipment, golf, and industrial end markets. Stens offerings include non-discretionary, high-wear parts, including engine components, blades, chains, belts, and electrical components for use in mowers, chainsaws, snow blowers, trimmers, and other applications.

Sell -

Seller(S) 1

SELLER

Grainger

Lake Forest, Illinois, United States
Category Company
Founded 1927
Sector Distribution
Employees21,800
Revenue 16.5B USD (2023)
DESCRIPTION
Entrance to Grainger's corporate headquarters in Lake Forest, Illinois.
Entrance to Grainger's corporate headquarters in Lake Forest, Illinois.

Grainger is a distributor of maintenance, repair and operating (MRO) supplies and other related products and services used by businesses and institutions primarily in the United States and Canada. The Company also has a in Europe, Asia and Latin America. Grainger was established in 1927 and is based in Lake Forest, Illinois.

DEAL STATS #
Overall 2 of 5
Sector (E-Commerce) 2 of 2
Type (Divestiture) 2 of 5
State (Wisconsin) 2 of 2
Country (United States) 2 of 4
Year (2013) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-02 Ben Meadows

Janesville, Wisconsin, United States

Ben Meadows serves the forestry, fire and rescue, resource management and grounds maintenance markets.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-03 Safety Solutions

Dublin, Ohio, United States

Safety Solutions is a distributor of safety footwear, supplies and services with a strong focus on the manufacturing sector.

Buy -
Mergr

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