M&A Deal Summary

Ariel Way Acquires Lime Truck Advertising

On April 30, 2015, Ariel Way acquired marketing company Lime Truck Advertising

Acquisition Highlights
  • This is Ariel Way’s 1st transaction in the Marketing sector.
  • This is Ariel Way’s 1st transaction in the United States.
  • This is Ariel Way’s 1st transaction in Texas.

M&A Deal Summary
Date 2015-04-30
Target Lime Truck Advertising
Sector Marketing
Buyer(s) Ariel Way
Deal Type Add-on Acquisition

Target

Lime Truck Advertising

Dallas, Texas, United States
Lime Truck Advertising, Inc. is a provider of mobile advertising trucks in 40 markets nationwide with major advertising clients within telecommunications, airlines, automobiles, furniture chains, newspapers, and beverages.

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Buyer(S) 1

Buyer

Ariel Way

Washington, District of Columbia, United States
Category Company
Sector Information Technology
DESCRIPTION

Ariel Way, Inc. is a technology and services company for multimedia and digital signage solutions and technologies.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Texas) 1 of 1
Country (United States) 1 of 1
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-02-14 SYREI Infrastructure Services

London, United Kingdom

SYREI Infrastructure Services Ltd. is a telecom-consulting firm operating out of the UK and Sweden comprised of senior specialists and experts in the evolving global telecommunications market.

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