M&A Deal Summary

Truffle Capital and Ardian Acquire Artefact

On January 1, 2006, private equity firms Truffle Capital and Ardian acquired marketing company Artefact

Acquisition Highlights
  • This is Truffle Capital’s 1st and Ardian’s 1st transaction in the Marketing sector.
  • This is Truffle Capital’s 11th and Ardian’s 27th transaction in France.
Investment Fate
  • Artefact went public in 2007.
  • Artefact was sold to a financial buyer in 2011.
  • Artefact was sold to a consortium of financial buyers in 2021.

M&A Deal Summary

Date 2006-01-01
Target Artefact
Sector Marketing
Buyer(s) Truffle Capital
Ardian
Deal Type Buyout (LBO, MBO, MBI)

Target

Artefact

Paris, France
Artefact is an independent international performance agency, provides digital marketing services primarily in France. Artefact was founded in 1998 and is headquartered in Paris, France.

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Buyer(S) 2

Buyer

Truffle Capital

Paris, France

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 700M EUR
Size Middle-Market
Type Sector Focused
DESCRIPTION

Truffle Capital is a French private equity firm focused on majority investments in life science and information technology companies. Within IT, Truffle seeks businesses dealing in mobile content and connectivity, internet, technical software, IT security, and VOIP. Within the life science sector, the Firm looks at opportunities in therapeutic drugs and vaccines, medical devices, as well as other breakthrough technologies. Truffle Capital was formed in 2001 and is based in Paris.


DEAL STATS #
Overall 13 of 45
Sector (Marketing) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 5 of 18
Country (France) 11 of 33
Year (2006) 6 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-01 Velcan Holdings

Luxembourg, Luxembourg

Velcan Holdings offers solutions to fight global warming by producing electricity at a low cost in emerging countries and selling carbon credits that comply with the Kyoto Protocol. Velcan Holdings was founded in 2005 and is based in Luxembourg City, Luxembourg.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-25 RF-iT Solutions

Graz, Austria

RFID is rapidly becoming a mainstream technology in the logistics, retail, manufacturing, pharmaceutical, garment rental, and asset tracking markets.

Buy -
Buyer

Ardian

Paris, France

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1996
PE ASSETS 125.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Ardian is a mega-sized diversified investment group focused on opportunities worldwide. Ardian invests across and manages funds focused on small and mid-sized buyouts, growth capital financings, mezzanine, infrastructure, real estate, and co-investment opportunities. Ardian's small-buyouts group targets controlling interests in French, German, and Italian businesses valued up to €100 million. It's mid-sized buyout group seeks businesses valued up €1.5 billion and does not have any geographic limitations. The Infrastructure team looks for European opportunities and can commit up to €150 million per transaction. The Mezzanine group supports junior capital commitments of €5 to €80 million. In addition to direct investing, Ardian also manages various private equity fund-of-funds. Ardian was founded in 1996 and is based in Paris.


DEAL STATS #
Overall 39 of 418
Sector (Marketing) 1 of 11
Type (Buyout (LBO, MBO, MBI)) 19 of 108
Country (France) 27 of 185
Year (2006) 2 of 36
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-01 FDS Group

Paris, France

FDS Group consolidates its position more and more every day as a leader in high-technology sealing solutions in critical environments.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-04 Ebuyclub.com

France

Founded in 2000, eBuyClub is a company positioned as a purchasing social network and offers various Internet services to facilitate on-line purchases and create savings. eBuyClub develops and offers services to achieve cash-savings with a cash back website, a price comparison website, codes and promotional services in physical stores.

Buy -