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M&A Deal Summary

ARCUS Capital Acquires detailM

On July 9, 2014, private equity firm ARCUS Capital acquired media company detailM from YOC

Acquisition Highlights
  • This is ARCUS Capital’s 1st transaction in the Media sector.
  • This is ARCUS Capital’s 2nd transaction in Germany.
Investment Fate
  • detailM was sold to a consortium of financial buyers in 2020.

M&A Deal Summary
Date 2014-07-09
Target detailM
Sector Media
Buyer(s) ARCUS Capital
Sellers(s) YOC
Deal Type Divestiture

Target

detailM

Berlin, Germany
detailM is a provider of digital and online marketing business. detailM is based in Berlin, Germany.

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Buyer(S) 1

Buyer

ARCUS Capital

Investor Investor Investor

Category Private Equity Firm
Founded 1994
Size Small
Type Sector Agnostic
DESCRIPTION

ARCUS Capital is a private equity firm focused on acquiring and investing in mid-sized companies (€10 to €150 million in sales) operating throughout German speaking Europe. Prospective transaction situations include buyouts, succession situations, and recapitalizations. Broad areas of interest include consumer goods, industrials, healthcare, and media. ARCUS Capital was established in 1994 and is headquartered in Munich.

DEAL STATS #
Overall 2 of 16
Sector: Media M&A 1 of 2
Type: Divestiture M&A Deals 1 of 1
Country: Germany M&A 2 of 15
Year: 2014 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-01 von Oertzen

Ammersbek, Germany

von Oertzen GmbH is a provider of customized high-pressure cleaning systems for customers from the B2B segment. The wide product portfolio, which can be tailored to meet individual customer requirements, comprises high-pressure cleaners and high-pressure extinguishing technology as well as customized solutions for cleaning assembly lines, machines, and receptacles used in hazardous areas such as potentially explosive environments.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-15 KAMA

Dresden, Germany

KAMA develops and produces high-end machines in the area of printing post-press and print finishing and is specialized in small and medium-sized production runs. KAMA was founded in 1894 and is based in Dresden, Germany.

Buy -

Seller(S) 1

SELLER

YOC

Berlin, Germany
Category Company
Founded 2000
Sector Marketing
Employees125
Revenue 35M EUR (2024)
DESCRIPTION

YOC is a full-service agency for mobile marketing and mobile commerce. YOC was founded in 2000 and is based in Berlin, Germany.

DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-03-13 Adbutler

Hiddenhausen, Germany

Adbutler is one of Germany’s established affiliate marketing networks.

Buy -
Mergr

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