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  6. Arcade Acquires Upduo

M&A Deal Summary

Arcade Acquires Upduo

On August 19, 2025, Arcade acquired internet software and services company Upduo

Acquisition Highlights
  • This is Arcade’s 1st transaction in the Internet Software and Services sector.
  • This is Arcade’s 1st transaction in the United States.
  • This is Arcade’s 1st transaction in California.

M&A Deal Summary
Date 2025-08-19
Target Upduo
Sector Internet Software and Services
Buyer(s) Arcade
Deal Type Add-on Acquisition

Target

Upduo

San Francisco, California, United States
Upduo is an AI-powered coaching company that provides employees with a platform to practice sales skills, facilitating mastery through one-on-one learning and teaching for retail sales environments. Upduo is based in San Francisco, California.

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Buyer(S) 1

Buyer

Arcade

Plano, Texas, United States
Category Company
Sector Internet Software and Services
DESCRIPTION

Arcade is a software provider that helps retailers elevate performance by unlocking the productivity and potential of their frontline workforce. By leveraging the power of gamification, AI, and mobile-based technology, it brings sales enablement solutions straight to the retail shop floor. Arcade is based in Plano, Texas.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
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