Add-on Acquisition • Internet Software and Services

Arcade Acquires Upduo

On August 19, 2025, Arcade acquired internet software and services company Upduo

Acquisition Context

This is Arcade’s 1st transaction in the Internet Software and Services sector.
This is Arcade’s 1st transaction in the United States.
This is Arcade’s 1st transaction in California.

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M&A Deal Summary
Date	August 19, 2025
Target	Upduo
Sector	Internet Software and Services
Buyer(s)	Arcade
Deal Type	Add-on Acquisition

Target Company

Upduo

San Francisco, California, United States

Upduo is an AI-powered coaching company that provides employees with a platform to practice sales skills, facilitating mastery through one-on-one learning and teaching for retail sales environments. Upduo is based in San Francisco, California.

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Buyer Overview 1

Buyer

Arcade

Plano, Texas, United States

Category	Company
Sector	Internet Software and Services

DESCRIPTION

Arcade is a software provider that helps retailers elevate performance by unlocking the productivity and potential of their frontline workforce. By leveraging the power of gamification, AI, and mobile-based technology, it brings sales enablement solutions straight to the retail shop floor. Arcade is based in Plano, Texas.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2025	1 of 1

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