M&A Deal Summary

aQuantive Acquires Razorfish

On June 28, 2004, aQuantive acquired marketing company Razorfish for 160M USD

Acquisition Highlights
  • This is aQuantive’s 1st transaction in the Marketing sector.
  • This is aQuantive’s largest (disclosed) transaction.
  • This is aQuantive’s 1st transaction in the United States.
  • This is aQuantive’s 1st transaction in Texas.
Investment Fate
  • Razorfish was divested to a consortium of strategic buyers in 2009 for 530M USD.

M&A Deal Summary

Date 2004-06-28
Target Razorfish
Sector Marketing
Buyer(s) aQuantive
Deal Type Add-on Acquisition
Deal Value 160M USD

Target

Razorfish

Austin, Texas, United States
Razorfish is an interactive marketing and technology company. Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom.

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Buyer(S) 1

Buyer

aQuantive

Seattle, Washington, United States

Category Company
Founded 1997
Sector Marketing
Employees2,106
Revenue 442M USD (2006)
DESCRIPTION

aQuantive Inc. is a digital marketing services agency.


DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Texas) 1 of 1
Country (United States) 1 of 2
Year (2004) 1 of 1
Size (of disclosed) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-12-12 Accipiter Solutions

Seattle, Washington, United States

Accipiter Solutions, Inc. provides Online Advertising Software Services in US.

Buy $30M