Add-on Acquisition • Information Technology

Apsis Acquires ProspectEye AB

On December 18, 2013, Apsis acquired information technology company ProspectEye AB

Acquisition Context

This is Apsis’ 1st transaction in the Information Technology sector.
This is Apsis’ 1st transaction in Sweden.

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M&A Deal Summary
Date	December 18, 2013
Target	ProspectEye AB
Sector	Information Technology
Buyer(s)	Apsis
Deal Type	Add-on Acquisition

Target Company

ProspectEye AB

Skåne, Sweden

ProspectEye was founded in 2007, and introduced to the Swedish market in the end of 2009. With the founders’ background from leading CRM and email marketing software companies in Scandinavia, ProspectEye was developed on deep understanding of the challenge facing many marketers and sales teams in creating efficient collaboration.

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Buyer Overview 1

Buyer

Apsis

Malmo, Sweden

Category	Company
Founded	2001
Sector	Internet Software and Services
Employees	195
Revenue	252M SEK (2014)

DESCRIPTION

Apsisis a provider of solutions for creating, customizing, sending and tracking permission-based email newsletters in the Nordic region. Apsis uses a proprietary Software-as-as-Service (SaaS)-based platform technology to enable its customers to conduct highly effective marketing campaigns through email and other digital marketing channels. Apsis was founded in 2001 and is based in Malmo, sweden.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Sweden	1 of 1
Year: 2013	1 of 1

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