M&A Deal Summary

Aprimo Acquires Teradata - Marketing Applications

On July 20, 2016, Aprimo acquired internet software and services company Teradata - Marketing Applications from Marlin Equity Partners

Acquisition Highlights
  • This is Aprimo’s 1st transaction in the Internet Software and Services sector.
  • This is Aprimo’s 1st transaction in the United States.
  • This is Aprimo’s 1st transaction in Indiana.

M&A Deal Summary

Date 2016-07-20
Target Teradata - Marketing Applications
Sector Internet Software and Services
Buyer(s) Aprimo
Sellers(s) Marlin Equity Partners
Deal Type Merger

Target

Teradata - Marketing Applications

Indianapolis, Indiana, United States
Teradata Marketing Applications is a provider of marketing cloud applications and services, including solutions for Marketing Resource Management, Digital Marketing, Omni-Channel Marketing and Data Management.

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Buyer(S) 1

Buyer

Aprimo

Chicago, Illinois, United States

Category Company
Founded 2006
Sector Internet Software and Services
DESCRIPTION

Aprimo is a provider of marketing operations and distributed marketing software and services that help companies manage and optimize complex marketing workflows and expenditures across the marketing value chain. Aprimo was founded in 2006 and is based in Chicago, Illinois.


DEAL STATS #
Overall 1 of 3
Sector (Internet Software and Services) 1 of 1
Type (Merger) 1 of 1
State (Indiana) 1 of 1
Country (United States) 1 of 1
Year (2016) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-16 ADAM Software NV

Ghent, Belgium

ADAM Software NV is a provider of enterprise class Digital Asset Management (DAM) software solutions.

Buy -

Seller(S) 1

SELLER

Marlin Equity Partners

Hermosa Beach, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 8.5B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Marlin Equity's headquarters in Hermosa Beach, California.
Marlin Equity's headquarters in Hermosa Beach, California.

Marlin Equity Partners is a private investment firm focused on acquiring distressed businesses with sales of $10 million to $2 billion. Marlin has a special interest in non-core or underperforming divisions of larger corporations, as well as companies facing some sort of financial, operational or market-related transition. Marlin is a generalist investor and will consider opportunities in technology (software, IT, payment systems, hardware, communications, internet), healthcare, consumer (apparel, retail, consumer products, food/beverage), services (business, financial, consumer, education), manufacturing (automotive, industrial, metals, plastics), aerospace, defense, and media. Marlin prefers businesses with scalable business models, strong installed customer bases, defensible market positions, and barriers to entry. Marlin Equity Partners was formed in 2005 and is based in Hermosa Beach, California with an additional office in London.


DEAL STATS #
Overall 15 of 63
Sector (Internet Software and Services) 2 of 16
Type (Merger) 3 of 10
State (Indiana) 1 of 1
Country (United States) 13 of 46
Year (2016) 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-20 Aprimo

Chicago, Illinois, United States

Aprimo is a provider of marketing operations and distributed marketing software and services that help companies manage and optimize complex marketing workflows and expenditures across the marketing value chain. Aprimo was founded in 2006 and is based in Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-26 Tidemark

Redwood City, California, United States

Tidemark, Inc. is a Silicon Valley-based, enterprise financial planning and analytics cloud software company. Tidemark is a new breed of enterprise performance management (EPM) software with its modern cloud and mobile-first design. Innovative brands rely on the Tidemark platform and advanced analytics cloud to sharpen decision-making, reduce risk and improve business performance. Using Tidemark’s unique, intuitive apps, decision-makers across the organization gain access to valuable data, deep analytics capabilities, real-time collaboration, and actionable visualizations from any device. Tidemark has offices throughout North America and Europe.

Buy -