Add-on Acquisition • Information Technology

Aprimo Acquires Personify XP

On June 24, 2024, Aprimo acquired information technology company Personify XP

Acquisition Context

This is Aprimo’s 1st transaction in the Information Technology sector.
This is Aprimo’s 1st transaction in the United Kingdom.

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M&A Deal Summary
Date	June 24, 2024
Target	Personify XP
Sector	Information Technology
Buyer(s)	Aprimo
Deal Type	Add-on Acquisition

Target Company

Personify XP

London, United Kingdom

Personify XP automates personalized experiences for clients' website visitors through automation and AI. The company uses a visitor's behavior to identify the reason behind their visit, allowing its platform to automatically optimize onsite content and products, driving higher conversion and revenue for those visitors without any prior visit or transaction history. Personify XP is based in London.

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Buyer Overview 1

Buyer

Aprimo

Chicago, Illinois, United States

Category	Company
Founded	2006
Sector	Internet Software and Services

DESCRIPTION

Aprimo is a provider of marketing operations and distributed marketing software and services that help companies manage and optimize complex marketing workflows and expenditures across the marketing value chain. Aprimo was founded in 2006 and is based in Chicago, Illinois.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	2 of 2
Country: United Kingdom	1 of 1
Year: 2024	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2017-03-16	ADAM Software NV Ghent, Belgium ADAM Software NV is a provider of enterprise class Digital Asset Management (DAM) software solutions.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2017-03-16

ADAM Software NV

Ghent, Belgium

ADAM Software NV is a provider of enterprise class Digital Asset Management (DAM) software solutions.

Buy

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