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  5. Aprimo Acquires Personify XP

M&A Deal Summary

Aprimo Acquires Personify XP

On June 24, 2024, Aprimo acquired information technology company Personify XP

Acquisition Highlights
  • This is Aprimo’s 1st transaction in the Information Technology sector.
  • This is Aprimo’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2024-06-24
Target Personify XP
Sector Information Technology
Buyer(s) Aprimo
Deal Type Add-on Acquisition

Target

Personify XP

London, United Kingdom
Personify XP automates personalized experiences for clients' website visitors through automation and AI. The company uses a visitor's behavior to identify the reason behind their visit, allowing its platform to automatically optimize onsite content and products, driving higher conversion and revenue for those visitors without any prior visit or transaction history. Personify XP is based in London.

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Buyer(S) 1

Buyer

Aprimo

Chicago, Illinois, United States
Category Company
Founded 2006
Sector Internet Software and Services
DESCRIPTION

Aprimo is a provider of marketing operations and distributed marketing software and services that help companies manage and optimize complex marketing workflows and expenditures across the marketing value chain. Aprimo was founded in 2006 and is based in Chicago, Illinois.

DEAL STATS #
Overall 3 of 3
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United Kingdom M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-16 ADAM Software NV

Ghent, Belgium

ADAM Software NV is a provider of enterprise class Digital Asset Management (DAM) software solutions.

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Mergr

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