M&A Deal Summary

Aprimo Acquires ADAM Software NV

On March 16, 2017, Aprimo acquired software company ADAM Software NV

Acquisition Highlights
  • This is Aprimo’s 1st transaction in the Software sector.
  • This is Aprimo’s 1st transaction in Belgium.

M&A Deal Summary

Date 2017-03-16
Target ADAM Software NV
Sector Software
Buyer(s) Aprimo
Deal Type Add-on Acquisition

Target

ADAM Software NV

Ghent, Belgium
ADAM Software NV is a provider of enterprise class Digital Asset Management (DAM) software solutions.

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Buyer(S) 1

Buyer

Aprimo

Chicago, Illinois, United States

Category Company
Founded 2006
Sector Internet Software and Services
DESCRIPTION

Aprimo is a provider of marketing operations and distributed marketing software and services that help companies manage and optimize complex marketing workflows and expenditures across the marketing value chain. Aprimo was founded in 2006 and is based in Chicago, Illinois.


DEAL STATS #
Overall 2 of 3
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 2
Country: Belgium M&A 1 of 1
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-20 Teradata - Marketing Applications

Indianapolis, Indiana, United States

Teradata Marketing Applications is a provider of marketing cloud applications and services, including solutions for Marketing Resource Management, Digital Marketing, Omni-Channel Marketing and Data Management.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-24 Personify XP

London, United Kingdom

Personify XP automates personalized experiences for clients' website visitors through automation and AI. The company uses a visitor's behavior to identify the reason behind their visit, allowing its platform to automatically optimize onsite content and products, driving higher conversion and revenue for those visitors without any prior visit or transaction history. Personify XP is based in London.

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