Add-on Acquisition • Software

Appfire Acquires Lizard Brain

On May 4, 2021, Appfire acquired software company Lizard Brain

Acquisition Context

This is Appfire’s 4th transaction in the Software sector.
This is Appfire’s 1st transaction in Germany.

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M&A Deal Summary
Date	May 4, 2021
Target	Lizard Brain
Sector	Software
Buyer(s)	Appfire
Deal Type	Add-on Acquisition

Target Company

Lizard Brain

Berlin, Germany

Lizard Brain is a self-taught developer who started building apps for the Atlassian Marketplace. Lizard Brain developed 11 Jira apps that are used by thousands of teams today. Some of their most popular apps include Planning Poker, Clockify Integration for Jira, and Toggl Integration. Lizard Brain was founded in 2016 and is based in Berlin, Germany.

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Buyer Overview 1

Buyer

Appfire

Burlington, Massachusetts, United States

Category	Company
Founded	2005
Sector	Software

DESCRIPTION

Appfire is a provider of software applications for Atlassian developers. The company’s portfolio of products include workflow automation, business intelligence, reporting, administration, and testing tools. Appfire was formed in 2005 and is based in Burlington, Massachusetts.

Deal Context for Buyer	#
Overall	10 of 20
Sector: Software	4 of 10
Type: Add-on Acquisition	9 of 15
Country: Germany	1 of 2
Year: 2021	3 of 9

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-03-30	Mohami Los Angeles, California, United States Mohami is an independent studio focused on enhancing Atlassian products through plugins. The company prioritize quality, robustness, and quick customer support. Mohami is based in Los Angeles, California.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-03-30

Mohami

Los Angeles, California, United States

Mohami is an independent studio focused on enhancing Atlassian products through plugins. The company prioritize quality, robustness, and quick customer support. Mohami is based in Los Angeles, California.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-05-19	Anova Apps - Product Portfolio San Mateo, California, United States Product Portfolio consists of 46 apps includes its widely used Power Scripts and many other top-selling products on the Atlassian Marketplace.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-05-19

Anova Apps - Product Portfolio

San Mateo, California, United States

Product Portfolio consists of 46 apps includes its widely used Power Scripts and many other top-selling products on the Atlassian Marketplace.

Buy

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