M&A Deal Summary

App Annie Acquires Libring Technologies

On September 26, 2019, App Annie acquired internet software and services company Libring Technologies

Acquisition Highlights
  • This is App Annie’s 4th transaction in the Internet Software and Services sector.
  • This is App Annie’s 2nd transaction in the United States.
  • This is App Annie’s 1st transaction in Massachusetts.

M&A Deal Summary

Date 2019-09-26
Target Libring Technologies
Sector Internet Software and Services
Buyer(s) App Annie
Deal Type Add-on Acquisition

Target

Libring Technologies

Cambridge, Massachusetts, United States
Libring Technologies, Inc. is a provider of cloud-based reporting tool aggregates & normalizes ad revenue, IAP & cost data in one place. Libring Technologies is based in Cambridge, Massachusetts.

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Buyer(S) 1

Buyer

App Annie

Wan Chai, China

Category Company
Founded 2009
Sector Internet Software and Services
DESCRIPTION

App Annie Ltd. is a standard for analytics and market data in the apps and digital content economy. The App Annie platform helps app business owners, marketers and investors understand both their own app business and app market trends so that they can make better business decisions in product, international, marketing and investment strategy.


DEAL STATS #
Overall 4 of 4
Sector: Internet Software and Services M&A 4 of 4
Type: Add-on Acquisition M&A Deals 4 of 4
State: Massachusetts M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-14 AppScotch

Foster City, California, United States

AppScotch is a provider of market data and in-app advertising that offers users greater transparency into mobile advertising.

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