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M&A Deal Summary

APN Outdoor Group Acquires Roadside Attractions

On August 19, 2015, APN Outdoor Group acquired marketing company Roadside Attractions from Twisted World

Acquisition Highlights
  • This is APN Outdoor Group’s 1st transaction in the Marketing sector.
  • This is APN Outdoor Group’s 1st transaction in New Zealand.

M&A Deal Summary
Date 2015-08-19
Target Roadside Attractions
Sector Marketing
Buyer(s) APN Outdoor Group
Sellers(s) Twisted World
Deal Type Divestiture

Target

Roadside Attractions

Auckland, New Zealand
Roadside Attractions Ltd. is a national billboard operator, with 113 panels. Roadside Attractions was formed in 1997 and is based in Auckland, New Zeland.

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Buyer(S) 1

Buyer

APN Outdoor Group

Pyrmont, Australia
Category Company
Sector Marketing
Revenue 301M AUD (2015)
DESCRIPTION

APN Outdoor Group Ltd. is a provider of outdoor advertising services across Australia and New Zealand.

DEAL STATS #
Overall 1 of 4
Sector: Marketing M&A 1 of 4
Type: Divestiture M&A Deals 1 of 1
Country: New Zealand M&A 1 of 1
Year: 2015 M&A 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-09 Adspace Outdoor Pty

Melbourne, Australia

Adspace Outdoor Pty Ltd. is an outdoor advertising company that focuses on static and digital advertising in billboard, transit, rail and airport advertising.

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Seller(S) 1

SELLER

Twisted World

Mount Maunganui, New Zealand
Category Company
Sector Marketing
DESCRIPTION

Twisted World Ltd. is an independent billboard company.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: New Zealand M&A 1 of 1
Year: 2015 M&A 1 of 1
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