Investment Summary |
|
|---|---|
| Date | 2025-05-09 |
| Target | performance.io |
| Sector | Marketing |
| Investor(s) | Apiary Capital |
| Deal Type | Growth Capital |
| Advisor(s) | Lincoln International (Financial) |
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| Category | Private Equity Firm |
|---|---|
| Founded | 2017 |
| PE ASSETS | 200M GBP |
| Size | Middle-Market |
| Type | Sector Focused |
Apiary Capital is a private equity firm focused on the business services, education and healthcare sectors. The Firm seeks to acquire platform companies in attractive market segments and subsequently drive growth through a combination of roll-ups, roll-outs and strategic mergers. Apiary Capital was formed in 2017 and is headquartered in London.
| DEAL STATS | # |
|---|---|
| Overall | 12 of 12 |
| Sector: Marketing M&A | 2 of 2 |
| Type: Growth Capital M&A Deals | 7 of 7 |
| Country: United Kingdom M&A | 12 of 12 |
| Year: 2025 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2024-04-10 |
TAG
London, United Kingdom TAG is a travel management provider to the global live music and entertainment touring industry. TAG works with tour managers to arrange complex, often global, travel itineraries for performing artists and their support teams and production crews. TAG also serves the ‘high-touch’ segment of the corporate travel market, particularly the financial services and media sectors. TAG was founded in 1988 and is based in London, United Kingdom. |
Sell | - |
