Investment Summary

Apax and Talis Capital Invest In Pricefx

On December 20, 2016, private equity firm Apax and growth capital firm Talis Capital invested in internet software and services company Pricefx

Investment Highlights
  • This is Apax’s 14th and Talis Capital’s 4th transaction in the Internet Software and Services sector.
  • This is Apax’s 13th and Talis Capital’s 2nd transaction in Germany.

Investment Summary

Date 2016-12-20
Target Pricefx
Sector Internet Software and Services
Investor(s) Apax
Talis Capital
Deal Type Venture

Target

Pricefx

Pfaffenhofen, Germany
Pricefx is a SaaS pricing software that offers a comprehensive suite of solutions that are fast to implement, flexible to configure and customize, and friendly to learn and use. The company delivers a complete price optimization and management platform based on native cloud architecture, providing time to value and total cost of ownership advantages to customers. Pricefx was founded in 2011 and is based in Pfaffenhofen, Germany.

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Investor(S) 2

Investor

Apax

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1981
PE ASSETS 77.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Apax Partners is a mega-sized private equity investment group, operating across the United States, Europe, Israel and Asia. Broad industry sectors of interest include tech & telecom, media, retail & consumer, healthcare, financial services, and business services. Apax will consider both minority and majority investment positions and prefers companies with strong market positions and growth potential. The Firm generally pursues platform acquisitions valued from $1 to $5 billion. Apax Partners was formed in 1981 and is based in London.


DEAL STATS #
Overall 181 of 266
Sector: Internet Software and Services M&A 14 of 27
Type: Venture M&A Deals 29 of 34
Country: Germany M&A 13 of 15
Year: 2016 M&A 12 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-01 ClearBank

London, United Kingdom

ClearBank is a clearing and agency banking platform serves fintech businesses and banks, and offers the UK banking industry’s first and only real-time, straight-through clearing capability. ClearBank was founded in 2015 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-01 Ten10

Netanya, Israel

Ten10 operates a chain of 56 full-service gas stations and 23 convenience stores throughout Israel. It also sells petroleum products that are delivered directly to customers’ sites. In addition, Ten holds 48.5% in E4U, a Brazilian power company specializing in the production of hydroelectric energy. Ten10 was founded in 1994 and is based in Netanya, Israel.

Buy -
Investor

Talis Capital

London, United Kingdom

Investor Investor Investor


Category Growth Capital Firm
Founded 2009
Size Small
Type Sector Agnostic
DESCRIPTION

Talis Capital is the private equity manager for the private equity and direct invesment holdings of the Finch family and other high net worth individuals. Talis to invest up to $10 million to support a variety of needs including acquisitions, recapitalizations, development needs, and restructurings. The Firm can act as a sole investor or with a syndicate and will consider opportunities throughout the UK, Europe, and North America. Talis Capital was formed in 2009 and is based in London, United Kingdom.


DEAL STATS #
Overall 16 of 49
Sector: Internet Software and Services M&A 4 of 15
Type: Venture M&A Deals 6 of 29
Country: Germany M&A 2 of 4
Year: 2016 M&A 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-01 Pass the Keys

London, United Kingdom

Pass the Keys is a property management company, specialising in short-let market. Pass the Keys was founded in 2015 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-01 Aventus

London, United Kingdom

Aventus is a customer engagement platform for insurance, accelerating revenue growth and profitability through data-driven distribution and enabling a seamless customer experience. Aventus was founded in 2015 and is based in London, United Kingdom.

Buy -